Growth-Oriented Paid Media Strategist (Hybrid/Austin)

Optimal; Austin (TX); Hybrid; USD 60,000 - 95,000; Full time

Benefits offered by this job

Flexible Time Off

Paid Leave for New Parents

Health insurance (including dental and

Vision

Flex Spending Plan

Employee Assistance Program

401K with company matching

Tuition Reimbursement

Professional development opportunities

Rewards and recognition programs

Job summary

Optimal in Austin seeks a Paid Media Specialist to lead the execution of paid media campaigns for designated clients. You’ll work with an expert team, learning industry best practices and mastering tools and analytics to deliver superior digital marketing services.

You will manage campaigns, analyze performance, and optimize bids, keywords, and ad copy while handling budgets up to seven figures in a hybrid Austin office setup. Growth opportunities and strong training support are offered.

Qualifications

• Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field is required.
• Strong knowledge of Google Ads and/or Facebook Ads through coursework, internships, or other experience.
• Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint.
• Strong mathematical and analytical skills.
• Strong written and verbal communication skills and client relationship skills.

Responsibilities

• Campaign Creation – Build campaigns from the ground up, set up accounts, plan organization, and craft ad copy. Do keyword research and analyze demographic data to decide campaign structures and test keywords, ads, and creatives across channels.
• Reporting & Analysis – Use Google Analytics, Google Ads, Facebook Analytics, Power BI, and similar tools to analyze performance and guide actions.
• Campaign Management & Optimization – Continuously improve campaigns by testing, evaluating, and optimizing bids, keywords, ad copy, creatives, and landing pages.
• Campaign Optimization – Manage client advertising budgets with up to seven-figure spends and adjust campaigns to meet or exceed deliverables.
• Manage Advertising Budget – Track daily pacing, allocate budget, and adjust spend based on performance and industry knowledge.

Skills

Analytical

Excel

Communication

Google Ads

Facebook Ads

Power BI

Education

Bachelor’s degree (business/marketing/advertising/economics/finance/analytics)

Tools

Google Analytics

Power BI

Job description

Optimal in Austin seeks a Paid Media Specialist to lead the execution of paid media campaigns for designated clients. You’ll work with an expert team, learning industry best practices and mastering tools and analytics to deliver superior digital marketing services.

You will manage campaigns, analyze performance, and optimize bids, keywords, and ad copy while handling budgets up to seven figures in a hybrid Austin office setup. Growth opportunities and strong training support are offered.