Digital Campaign Manager

Opus2; Kansas City, Northern (KS, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k contribution

21 days annual vacation

Healthcare, dental, vision

Job summary

Opus 2 is seeking a Digital Campaign Manager to plan, manage, and execute integrated digital marketing initiatives that drive pipeline and revenue growth. You will partner with marketing, sales, operations, and client success to engage target accounts through LinkedIn ads, Demandbase ABM, display, and email—moving prospects through the buyer's journey.

You will own LinkedIn campaigns, leverage Demandbase ABM with intent data, and optimize ROI across global targets.

Qualifications

• 5+ years of experience in B2B digital marketing with paid social focus.
• Hands-on expertise with LinkedIn Business Manager and ABM platforms.
• Proven track record delivering pipeline ROI through digital campaigns.

Responsibilities

• Plan and execute digital strategy to grow awareness, engagement and pipeline.
• Own and optimize LinkedIn advertising campaigns across key personas.
• Lead Demandbase ABM usage, with intent data and account targeting.
• Manage display and social campaigns, test creative and bidding strategies.
• Develop email programs to nurture leads and move prospects to conversion.
• Collaborate with content/design for relevant ads and landing pages.
• Coordinate ABM execution with regional managers and ops.
• Monitor and report campaign performance with data-driven insights.
• Stay updated on digital trends and platform updates.

Skills

B2B digital marketing

Paid social

Programmatic advertising

LinkedIn campaigns

Demandbase ABM

Marketing automation

CRM platforms

Analytics

Education

Bachelor's degree in marketing or business

Tools

LinkedIn Business Manager

Demandbase

6sense

HubSpot

Salesforce

Job description

The Digital Campaign Manager is responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth. You will work closely with stakeholders across marketing, sales, operations, and client success teams, focused on digital channels — including LinkedIn advertising, Demandbase ABM, display, and email — to engage target accounts and move prospects through the buyer's journey.

What you'll be doing

• Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers, to grow awareness, engagement, marketing qualified accounts (MQAs), and sales qualified opportunities across global targets
• Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across all key personas in Opus 2 buying groups
• Lead the utilization and optimization of Demandbase as the core ABM platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales
• Manage digital ad campaigns across display and social channels, continuously testing creative, audience segments, and bidding strategies to improve performance and ROI
• Develop and manage email programs to keep engaged contacts warm and move top-of-funnel prospects through the buyer's journey to conversion
• Collaborate with content and design teams to develop compelling digital ad creative and landing page experiences relevant to target audiences
• Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting
• Deploy digital marketing strategy to accelerate in-pipeline opportunities
• Monitor, analyze, and report on digital campaign performance regularly, using data to evaluate effectiveness and optimize programs
• Stay current on digital marketing trends, platform updates (LinkedIn, Demandbase), and emerging best practices

What we're looking for in you

• 5+ years of experience in B2B digital marketing, with a strong focus on paid social and programmatic advertising, preferably in SaaS
• Hands-on expertise with LinkedIn Business Manager — building, managing, and optimizing campaigns across all LinkedIn ad formats and reporting on pipeline influence
• Hands-on experience with Demandbase or a comparable ABM platform (e.g., 6sense), including intent data, journey stages, and account-targeted display advertising
• Proven track record of achieving pipeline and ROI targets through optimization of digital marketing campaigns at scale
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for lead nurture, reporting, and campaign attribution
• Strong analytical skills — comfortable working with campaign dashboards, conversion data, and performance reporting
• Expert at developing and executing integrated marketing plans that combine digital and field tactics
• Strong, decisive project manager able to multitask and prioritize concurrent campaigns and programs
• Excellent written and verbal communication skills, effective both collaboratively and in a remote/virtual environment
• Bachelor's degree in marketing, business, or a related field, or equivalent work experience

Working for Opus 2

Opus 2 is a global leader inLegalTech, creating solutions to drive digital transformation in the industry. We areatrusted partner of the world’s leading legal teamswith 98 percentof the world’s50largest law firmsusing Opus 2.

Ourpeople-first culture is the foundation of our achievements.Wework together in ahigh-energy,future-focused, service-mindedculturethat deliversthe best legal tech solutions in the market.Working at Opus 2,you willreceive:

• 401k contribution
• 21 days annualvacationwithadditionaldays offered at length-of-service milestones
• Healthcare,dental plan andvisioninsurance benefits
• Annual paid day for volunteer serviceordependent care
• An opportunity toparticipatein the employee share program