Demand Generation Manager

Cornerstone VC; New York (NY); On-site; USD 110,000 - 120,000; Full time

Job summary

Capsa in New York is hiring a Demand Generation Manager to own the full demand-gen pipeline for B2B SaaS aimed at private capital and PE audiences. You will manage paid, owned, social, and events, collaborating directly with the CEO and CRO to shape positioning and narrative.

As one of the first marketing hires, you’ll build the systems, cadence, and channel mix from scratch, scale as the team and budget grow, and drive measurable pipeline across multi-channel campaigns.

Qualifications

• Several years of B2B marketing experience with demand generation or growth marketing in a high-growth B2B SaaS or fintech startup.
• Hands-on HubSpot ownership and toolkit usage (workflows, scoring, attribution).

Responsibilities

• Full-funnel demand generation: plan, build, ship, and own the pipeline.
• Drive multi-channel campaigns across paid, owned, social, and events.
• Collaborate with CEO and CRO on positioning and narrative; align with Sales and senior marketing team.

Skills

B2B marketing

Demand generation

Growth marketing

Tools

HubSpot

Job description

Capsa

The AI Operating System for Private Capital.

Private capital funds have to find potential investments, research and analyse them thoroughly, monitor them over time, drive improvements, and decide when to buy and sell. They've got to see through the marketing. They've got to outbid the competition. And they've got to learn from every deal they do. Historically, these processes have run on people, we are building the AI Operating System that will run them in the future.

We're focused, ambitious, and obsessed with building a category-defining company. In the last 12 months we've grown ARR 15x, achieved product-market fit with leading multi-billion-dollar PE firms, and expanded across the US, UK, and Europe. Now we're doubling down: we've raised a large Series A from top-tier VC investors to scale the team. We're hiring hyper-talented people who want to work at the forefront of AI and revolutionise an industry.

At a glance

Role:

Demand Generation Manager

Location:

New York (In-office, Monday–Friday. Right to work in the US required)

Team:

Marketing

Experience Required:

Several years in B2B marketing, including in demand generation or growth marketing at a high-growth B2B SaaS or fintech startup. Hands-on HubSpot ownership required.

The role

Full-stack demand generation: plan, build, ship, and own the pipeline it creates.

You’ll turn Capsa's story into pipeline across paid, owned, social, and in-person channels, putting us in front of the PE investors who should be buying and giving them a reason to take the meeting. As one of the first marketing hires, you’ll work directly with the CEO and CRO on positioning and narrative, alongside Sales and a lean, senior marketing team.

There’s no playbook to inherit. You’ll build the systems, the cadence, and the channel mix from the ground up, then scale what works as the team and budget grow.

The opportunity

• Own pipeline. Set sourced and influenced pipeline targets with leadership, build the plan to hit them, and report on ICP demos and stage conversion weekly.
• Run HubSpot as the engine. Campaigns, workflows, lead scoring, attribution, nurture, and reporting, kept clean, connected to Sales, and trusted by the business.
• Make paid media accountable. LinkedIn, Google, Meta, and retargeting. Audience, creative, budget, and optimisation, with every dollar measured against pipeline, not clicks.
• Ship integrated campaigns. Launches, product moments, and always-on programmes taken from brief to live to results across email, landing pages, paid, social, and sales enablement.
• Choose where we show up. Industry conferences, executive dinners, and private gatherings with PE investors in NYC, London, and beyond. Run end to end, so that every event turns into conversations.
• Own capsa.ai content, conversion, SEO and AEO, page builds, and experimentation for our best salesperson.
• Build a social presence PE professionals follow. Company and founder channels, LinkedIn first.
• Design and write in-house. Ads, landing pages, event assets, and social creative in Figma, with copy that's clear, specific, and written for a sophisticated finance audience.
• Manage agencies and tooling. Paid media, SEO, and event partners, plus a stack that lets a small team move like a big one.

Track record

• Several years in B2B marketing. Including in demand generation at a high-growth B2B SaaS or fintech startup. Selling to financial services, private equity, or other sophisticated enterprise buyers is a strong plus.
• A HubSpot power user. You've owned the marketing side yourself: workflows, lead scoring, attribution, and dashboards leadership actually uses.
• Full-funnel, multi-channel experience. Paid, email, social, web, events, field, and sponsorships. You know which to lean on, and when.
• Pipeline accountability. You've owned a pipeline number and can show how your programmes moved it.
• Website and design chops. You've owned a company website in a CMS and you're comfortable producing polished creative in Figma.
• An exceptional writer. Your portfolio speaks for itself, taking complex products and making them land with demanding audiences.

How You Operate

• Builder and doer. Equally comfortable setting the quarterly plan and shipping the landing page that afternoon.
• Data-driven with taste. You optimise relentlessly against the numbers and know what good looks and sounds like.
• Low ego, high ownership. The engine isn’t built yet, and that’s the appeal. Bias for action over committee.
• Direct communicator. You make calls, write them down clearly, and push back when the data says you’re right.
• Genuinely curious about AI. Using it, breaking it, and embedding it into how marketing runs.

If this opportunity excites you

We’d like to meet you. Initial conversations are direct and substantive, going deep on the work, the team, and what you’d own in the first six months.

Capsa provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Capsa is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.

Compensation Range: $110K - $120K