Senior B2B Paid Media Planner - Strategy & Growth

twentysix; El Segundo (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

twentysix in El Segundo, CA is seeking a paid media strategist to build and steward multi-channel media plans across search, social, and programmatic for B2B clients. You will optimize spend and guide strategy from planning through in-flight reallocations.

You will analyze performance, develop audience and measurement frameworks, and partner with analytics, creative, and activation teams. Expect cross-functional collaboration with client marketing, sales, and RevOps to align ICPs and lead flow.

Qualifications

• 3-5 years of paid media planning/management experience in agency or B2B marketing.
• Multi-channel experience across Paid Search, Social, and Programmatic (Google Ads, LinkedIn, DV360).
• Experience in developing, optimizing, and reporting on campaigns for brand and demand.
• Strong full-funnel media planning, audience strategy, and measurement.
• Experience partnering with analytics for tracking and dashboards.
• Familiarity with attribution methodologies.
• Experience negotiating with media vendors and reps.
• Strong analytical, detail-oriented, and communication skills.
• Proficiency in Google Sheets, Docs, Slides; media reporting platforms.
• Excellent written and verbal communication and presentation skills.
• Strong organizational and project management; handling multiple clients.

Responsibilities

• Build and steward paid media plans across Search, Social, and Programmatic.
• Analyze performance data to guide cross-channel budget allocation.
• Develop media-mix recommendations and measurement frameworks.
• Conduct audience, competitive, and market research.
• Partner with activation, creative, and analytics teams to align strategy.
• Work with client marketing and RevOps on ICPs and target lists.
• Monitor pacing and performance; flag risks and opportunities.
• Lead testing and learning initiatives across channels.
• Develop cross-channel performance forecasts to inform planning.
• Deliver insights and recommendations via client-facing docs.
• Manage vendor relationships and negotiate terms.
• Suggest new vendors/channels with clear impact view.

Skills

Paid media planning

Multi-channel experience

Analytics & reporting

Vendor negotiation

Google Ads

Tools

Google Ads

DV360

LinkedIn Campaign Manager

Meta Ads Manager

Job description

twentysix in El Segundo, CA is seeking a paid media strategist to build and steward multi-channel media plans across search, social, and programmatic for B2B clients. You will optimize spend and guide strategy from planning through in-flight reallocations.

You will analyze performance, develop audience and measurement frameworks, and partner with analytics, creative, and activation teams. Expect cross-functional collaboration with client marketing, sales, and RevOps to align ICPs and lead flow.