Director, B2B Paid Social — Strategy & Growth

Wpromote; El Segundo (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

twentysix is seeking a senior strategic partner to embed with enterprise clients’ marketing teams, owning the B2B paid social roadmap and translating complex buyer journeys into data-informed campaigns.

You will lead the paid social activation team, develop multi-stage funnel strategies, and collaborate across analytics, paid search, and programmatic leads to generate pipeline and account-based impact. A strong background in LinkedIn, Meta, and CRM integration is required.

Qualifications

• 8+ years of paid social media experience, with B2B or enterprise lead gen focus.
• Proven ability to build full-funnel B2B programs that drive pipeline and metrics.
• 2+ years of leadership managing social/media professionals.
• Deep knowledge of LinkedIn Ads, Meta, and B2B platforms for ABM.
• Experience with B2B data ecosystems (Salesforce, HubSpot, GA, etc.).
• Strong creative strategy and testing in professional audiences.
• Working knowledge of Smartly, Google Ads Manager, and automation tools.
• Excellent communication translating insights to C-suite language.
• Bachelor’s degree in Marketing/Business/Analytics; MBA a plus.

Responsibilities

• Own the B2B paid social roadmap and translate complex journeys into campaigns.
• Lead and develop the paid social activation team for client success.
• Guide multi-stage funnel strategies including ABM and retargeting.
• Collaborate with analytics, paid search, and programmatic leads for cohesive demand gen.
• Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B channels.
• Integrate CRM and marketing automation data to measure pipeline impact.
• Mentor team on audience strategy, messaging, and performance analysis.
• Improve onboarding and training for new hires and ensure quality delivery.
• Contribute to B2B pitch strategy, POVs, and competitive analysis.
• Report retention, growth, and cross-sell opportunities to leadership.
• Represent the agency in webinars and industry events as a thought leader.

Skills

Paid social advertising

B2B lead generation

Full-funnel programs

Team leadership

LinkedIn Ads

Meta Ads

Audience segmentation

Lookalike modeling

Account-based marketing

CRM/data ecosystems

Google Analytics

Salesforce

HubSpot

Demandbase

6sense

Creative strategy

Testing frameworks

Smartly

Google Ads Manager

Automation for reporting

Executive communication

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Smartly

Google Ads Manager

Salesforce

HubSpot

Job description

twentysix is seeking a senior strategic partner to embed with enterprise clients’ marketing teams, owning the B2B paid social roadmap and translating complex buyer journeys into data-informed campaigns.

You will lead the paid social activation team, develop multi-stage funnel strategies, and collaborate across analytics, paid search, and programmatic leads to generate pipeline and account-based impact. A strong background in LinkedIn, Meta, and CRM integration is required.