B2B Product Marketing Lead - Lighting & Software

Acuity Inc.; Conyers (GA); On-site; USD 100,000 - 140,000; Full time

Job summary

Acuity Inc. in the United States seeks a Brand and Product Marketing Manager for nLight and Software to shape positioning, messaging, and campaigns across the lighting controls ecosystem.

You will collaborate with marketing, product management, sales and cross-functional partners to translate technical capabilities into customer value, manage product releases, and drive on-time, on-budget delivery while measuring impact.

Remote/flex position with travel as needed.

Qualifications

• Bachelor’s degree in marketing or communication preferred.
• Proven B2B product marketing experience with hardware and software products.
• Ability to translate technical product capabilities into clear customer value propositions.
• Strong project management skills with the ability to prioritize and deliver on time.
• Excellent written and verbal communication with attention to detail.
• Ability to collaborate with product management, sales, creative, digital, and cross-functional teams.
• Experience using data, VOC, campaign metrics and market insights to inform decisions.
• Experience using AI tools to enhance marketing content and productivity.

Responsibilities

• Brand management, messaging frameworks and guidelines across audiences.
• Coordinate product release processes and marketing deliverables across channels.
• Gather input and align messaging for an annual content calendar.
• Collaborate with stakeholders to ensure messaging reflects product value and market trends.
• Leverage KPIs and market research to identify opportunities and improvements.

Skills

B2B marketing

Product marketing

Project management

Communication skills

Cross-functional collaboration

Data-driven marketing

AI for marketing

MS Office/Adobe

Education

Bachelor’s degree in marketing or communication

Tools

Microsoft Teams

Microsoft Office

Adobe tools

Job description

Acuity Inc. in the United States seeks a Brand and Product Marketing Manager for nLight and Software to shape positioning, messaging, and campaigns across the lighting controls ecosystem.

You will collaborate with marketing, product management, sales and cross-functional partners to translate technical capabilities into customer value, manage product releases, and drive on-time, on-budget delivery while measuring impact.

Remote/flex position with travel as needed.