Senior Director, B2B Paid Social Strategy

Remote; San Francisco (CA); À distance; USD 180 000 - 270 000; Plein temps

Avantages offerts par ce poste

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Résumé du poste

Remote is seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement, owning the strategy, activation, and stakeholder management across a full-funnel program designed to generate demand and drive revenue. You’ll guide campaigns across LinkedIn, Meta, Reddit, and emerging platforms, while mentoring a team and shaping our B2B social practice.

You will report to the SVP B2B and work closely with analytics, paid search, and programmatic leads to deliver

Qualifications

• 8+ years of paid social advertising experience with enterprise or SaaS leads.
• Proven ability to build full-funnel B2B programs driving pipeline and MQLs.
• 2+ years of leadership mentoring social/media professionals.
• Deep understanding of LinkedIn and Meta platforms, ABM and audience segmentation.
• Experience with B2B data ecosystems (GA, Salesforce, HubSpot, Demandbase, 6sense).
• Strong creative strategy and testing for professional audiences.

Responsabilités

• Serve as senior strategic partner and embedded extension of the client’s marketing org.
• Lead and develop the paid social activation and account management team.
• Guide multi-stage funnel strategies with content amplification and ABM programs.
• Partner cross-functionally to deliver cohesive demand generation programs.
• Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B environments.
• Elevate measurement frameworks linking paid social to pipeline and revenue via integrations.
• Mentor the team on audience strategy, creative sequencing, and performance analysis.
• Refine onboarding and training to ensure quality in client management and delivery.
• Contribute to B2B pitch strategy, POVs, and competitive analysis.
• Report metrics on retention, growth, and cross-sell opportunities to leadership.
• Represent the agency as a B2B social thought leader at events and webinars.

Connaissances

Paid social advertising

B2B / enterprise targeting

Leadership

Analytics & data-driven

Communication to C-suite

Formation

Bachelor’s degree in Marketing, Business, Analytics

Outils

LinkedIn Ads

Meta Ads

CRM integrations

Google Analytics

Salesforce

Description du poste

Remote is seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement, owning the strategy, activation, and stakeholder management across a full-funnel program designed to generate demand and drive revenue. You’ll guide campaigns across LinkedIn, Meta, Reddit, and emerging platforms, while mentoring a team and shaping our B2B social practice.

You will report to the SVP B2B and work closely with analytics, paid search, and programmatic leads to deliver