B2B Paid Media Strategist

Socket.dev; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

Remote‑first

Comprehensive health benefits

401(k) with match

Unlimited PTO

Job summary

Directive Consulting is hiring a Paid Strategist to lead multiple Paid Media accounts and partner with clients across Technology, Industrial, and Services sectors. You will craft and manage custom strategies, oversee budgets, and communicate results with clients and internal teams.

The role emphasizes analytics, storytelling, and cross-channel optimization. As a remote-first employer in the United States, you’ll work from home with occasional client visits.

Qualifications

• 3+ years’ experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise in paid search and paid social campaigns.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Schedule and manage weekly communications with vendors and partners.
• Develop quarterly client strategies and monitor budgets across channels.
• Execute and optimize PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
• Analyze campaign data and drive ROI improvements.

Skills

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

GA4

Excel

Data analysis

Budget management

Account management

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is hiring a Paid Strategist to lead multiple Paid Media accounts and partner with clients across Technology, Industrial, and Services sectors. You will craft and manage custom strategies, oversee budgets, and communicate results with clients and internal teams.

The role emphasizes analytics, storytelling, and cross-channel optimization. As a remote-first employer in the United States, you’ll work from home with occasional client visits.