B2B Paid Media & Performance Analytics Lead

Holman Enterprises; Mount Laurel Township (NJ); On-site; USD 73,000 - 104,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

401(k) plan with Company Match

Paid Time Off

Job summary

Holman is seeking a B2B Paid Media & Performance Analyst to develop, execute, and optimize paid media strategies across multiple channels. You will manage budgets, analyze performance, and translate data into actionable insights to drive ROI for Holman’s business units.

The ideal candidate has 3–5 years in paid media, strong analytics, and experience with platforms such as Google Ads, Meta, LinkedIn, and programmatic buying.

Qualifications

• Four-year college degree in Marketing, Advertising, Analytics or related field.
• Experience with multi-channel paid media strategies and budgets.
• Strong analytical and storytelling abilities using data.

Responsibilities

• Develop strategic paid media plans aligned with business objectives.
• Execute and manage campaigns across Search, Social, Display, Programmatic, Video, OTT/CTV, and LinkedIn.
• Analyze campaign performance and present results clearly with insights.
• Leverage data science methods and audience targeting to improve outcomes.
• Collaborate with account managers and analytics teams to ensure data integrity.

Skills

Paid media strategy

Data analytics

Audience targeting

Campaign optimization

Cross-functional collaboration

Education

Four-year college degree in Marketing/Advertising/Analytics

Tools

GA4

Looker Studio

Tableau

Power BI

LinkedIn Campaign Manager

Job description

Holman is seeking a B2B Paid Media & Performance Analyst to develop, execute, and optimize paid media strategies across multiple channels. You will manage budgets, analyze performance, and translate data into actionable insights to drive ROI for Holman’s business units.

The ideal candidate has 3–5 years in paid media, strong analytics, and experience with platforms such as Google Ads, Meta, LinkedIn, and programmatic buying.