B2B Paid Media & Performance Strategist

Holman

Mount Laurel Township (NJ)

Hybrid

USD 73,000 - 104,000

Full time

8 days ago

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Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

Life and Disability Insurance

401(k) with company match

PTO and paid holidays

Parental leave

Job summary

Holman seeks a B2B Paid Media & Performance Analyst to develop, execute, and optimize paid media strategies across multiple channels. You will manage budgets, analyze performance, and translate data into strategic insights that drive business growth.

The role blends strategic planning with hands-on execution and data storytelling. The ideal candidate will leverage first-party data, CRM insights, and advanced analytics to improve media planning, targeting, and ROI, while collaborating with

Qualifications

Four-year college degree or demonstrated equivalent experience in Marketing, Advertising, Communications, Business, Digital Marketing, Analytics or related field
Certifications in Google, Meta, Microsoft Advertising, LinkedIn Marketing preferred

Responsibilities

Develop strategic paid media plans aligned with business objectives and marketing goals.
Execute and manage digital campaigns across Search, Social, Display, Programmatic, Video, OTT/CTV, LinkedIn, and emerging platforms.
Analyze campaign performance and present clear, actionable results to stakeholders.