Freelance B2B Paid Media Specialist

Digital; Houston (TX); On-site; USD 83,000 - 124,000; Full time

Job summary

Digital is seeking a Senior B2B Paid Media Specialist to join the Demand Generation team. This hands-on role will support paid social and display strategy and execution for an established B2B technology company, working directly within advertising platforms to optimise performance and provide strategic recommendations.

The role offers a freelance/contract engagement for 10–20 hours per week, with potential for a 12-month term, and requires strong B2B SaaS paid media experience and expertise in

Qualifications

• Strong B2B SaaS or B2B technology paid media experience.
• Hands-on expertise with LinkedIn Ads and Meta Ads.
• Experience managing and optimising meaningful paid media budgets.

Responsibilities

• Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
• Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
• Monitor budgets, pacing, bids and campaign performance.
• Build campaigns using creative and copy supplied by internal teams.
• Identify testing and optimisation opportunities to improve performance.
• Support conversion tracking, measurement and reporting.
• Provide strategic recommendations while remaining actively hands-on in campaign execution.
• Explore opportunities across programmatic display, CTV and podcast advertising.
• Partner with the Demand Generation team to align paid media with pipeline objectives.

Skills

LinkedIn Ads

Meta Ads

B2B Paid Media

Data analysis

Communication

Budget management

Tools

6sense

StackAdapt

Reddit

Programmatic

CTV

Podcast advertising

Job description

We’re looking for an experiencedSenior B2B Paid Media Specialistto support the paid social and display strategy and execution for an established B2B technology company. This is ahands-on rolefor someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.

Engagement Details

• Freelance / contract
• 10–20 hours per week
• Potential 12-month engagement

Responsibilities

• Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
• Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
• Monitor budgets, pacing, bids and campaign performance.
• Build campaigns using creative and copy supplied by internal teams.
• Identify testing and optimisation opportunities to improve performance.
• Support conversion tracking, measurement and reporting.
• Provide strategic recommendations while remaining actively hands-on in campaign execution.
• Explore opportunities across programmatic display, CTV and podcast advertising.
• Partner with the Demand Generation team to align paid media with pipeline objectives.

Requirements

• Strong B2B SaaS or B2B technology paid media experience.
• Hands-on expertise with LinkedIn Ads and Meta Ads.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Experience managing and optimising meaningful paid media budgets.
• Strong analytical, optimisation, and communication skills.
• Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.