Growth-Driven Performance Marketing Lead

Appen Limited; California; On-site; USD 110,000 - 170,000; Full time

Job summary

Appen is seeking a Performance Marketing & Marketing Operations Manager to drive paid media performance and run the marketing systems that support our growth. Reporting to the Director of Demand Generation, you will own campaign execution, budget optimization, and HubSpot operations to turn strategy into measurable pipeline.

This hands‑on role focuses on optimizing campaigns across LinkedIn Ads, Google Ads, ABM programs, and audience insights, while maintaining data quality, attribution

Qualifications

• 3–5 years in B2B performance marketing or marketing operations in tech or SaaS.
• Hands-on with LinkedIn Ads and Google Ads including budgeting and optimization.
• Strong HubSpot administration including automation, scoring, workflows, lifecycle.
• Familiarity with ABM, intent data, and audience segmentation.
• Proven ability to analyze performance, build attribution models, report funnel metrics.
• Experience using AI tools to improve marketing workflows and campaigns.
• Detail-oriented with analytical thinking and ability to handle priorities.
• Proactive and results-driven with a test-and-learn mindset.

Responsibilities

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs.
• Manage paid media budgets including allocation, pacing, and pipeline alignment.
• Build targeted and retargeting audiences using intent data to improve effectiveness.
• Monitor CPL, SQL cost and pipeline contribution with A/B tests and dashboards.
• Manage HubSpot workflows, forms, lead scoring, lifecycle stages, and automation.
• Improve lead routing, sales handoffs, and data quality for conversions.
• Maintain UTM standards and build full-funnel attribution dashboards for leadership.
• Oversee marketing tech integrations and email compliance with GDPR/CAN-SPAM/CASL.
• Partner with Sales and Marketing to improve performance and reporting accuracy.

Skills

LinkedIn Ads

Google Ads

ABM

HubSpot

Attribution & Analytics

AI Tools in Marketing

Attention to detail

Experimentation

Tools

Looker Studio

Tableau

Salesforce

Job description

Appen is seeking a Performance Marketing & Marketing Operations Manager to drive paid media performance and run the marketing systems that support our growth. Reporting to the Director of Demand Generation, you will own campaign execution, budget optimization, and HubSpot operations to turn strategy into measurable pipeline.

This hands‑on role focuses on optimizing campaigns across LinkedIn Ads, Google Ads, ABM programs, and audience insights, while maintaining data quality, attribution