B2B Performance Marketing Lead - Fintech Compliance

AiPrise; New York (NY); On-site; USD 100,000 - 160,000; Full time

Job summary

AiPrise is seeking a Performance Marketing Manager to own paid media end-to-end across LinkedIn, Google, Meta, and Reddit. You will manage budgets, tests, and reporting, focusing on pipeline impact rather than clicks, with hands-on creative input from concept to live ad.

You will collaborate with sales, product marketing, content, and design, reporting to the Head of Marketing. This role demands 4+ years of B2B paid campaigns and a results-driven mindset.

Qualifications

• 4+ years of B2B paid campaigns across major platforms.
• Experience managing monthly budgets $20K–$100K.
• Focus on pipeline impact with data-driven decisions.
• Excellent written communication for weekly updates.

Responsibilities

• Own paid channels: LinkedIn, Google, Meta, Reddit; setup, targeting, budgets, bidding, optimization.
• Lead the test program with hypotheses and verdict dates.
• Create ad concepts; brief design and video assets; write copy.
• Weekly reporting: spend, leads, pipeline, and cost per SQL.
• Manage account-based campaigns and event campaigns.
• Optimize landing pages with web/content teams.

Skills

Paid media

B2B marketing

LinkedIn

Google Ads

Meta Ads

Reddit Ads

Budget management

Analytics

Tools

HubSpot

Excel

Job description

AiPrise is seeking a Performance Marketing Manager to own paid media end-to-end across LinkedIn, Google, Meta, and Reddit. You will manage budgets, tests, and reporting, focusing on pipeline impact rather than clicks, with hands-on creative input from concept to live ad.

You will collaborate with sales, product marketing, content, and design, reporting to the Head of Marketing. This role demands 4+ years of B2B paid campaigns and a results-driven mindset.