Performance Marketing & Marketing Operations Manager (Fully Remote)

Appen; United States; À distance; USD 110 000 - 160 000; Plein temps

Résumé du poste

Appen Limited is seeking a data-driven Paid Media Manager to own and optimize our B2B campaigns across LinkedIn Ads, Google Ads, and ABM programs. You will manage budgets, allocation, and pacing to align with pipeline goals and drive measurable results.

You will analyze CPL and cost per SQL, build attribution models, and deliver dashboards that track funnel performance. The role offers flexibility and exposure to AI-focused initiatives across industries.

Qualifications

• 3–5 years of B2B performance marketing and marketing operations experience in tech or SaaS.
• Hands-on expertise with LinkedIn Ads, Google Ads, and HubSpot administration.
• Ability to analyze data, build attribution models, and report on funnel metrics.

Responsabilités

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing programs.
• Manage paid media budgets, allocation, pacing, and performance against pipeline goals.
• Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and reporting.

Connaissances

B2B performance marketing

Marketing operations

LinkedIn Ads

Google Ads

HubSpot administration

Data analysis

Attribution modeling

Reporting

Outils

LinkedIn Ads

Google Ads

HubSpot

Description du poste

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing programs.
• Manage paid media budgets, allocation, pacing, and performance against pipeline goals.
• Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and reporting.

What You Bring:

• 3–5 years of B2B performance marketing and marketing operations experience, ideally in tech or SaaS.
• Hands-on expertise with LinkedIn Ads, Google Ads, and strong HubSpot administration skills.
• Ability to analyze data, build attribution models, and report on funnel metrics.

What Success Looks Like:

• Within 90 days, take ownership of paid media programs and identify improvement opportunities.
• Establish clear benchmarks, improve lead routing and scoring, and deliver reliable dashboards.
• Maintain paid media spend within plan and reduce cost per SQL.

Why You'll Love Working Here:

• Work on complex challenges shaping the future of AI across industries and geographies.
• Flexibility to deliver in a way that works for you and your team.
• Supported by tools, resources, and development opportunities to build your capability over time.

Appen

Appen has been a leader in AI training data for over 30 years, specializing in human-generated data to train, fine-tune, and evaluate models across generative AI and other domains. They operate an AI-assisted data annotation platform with a global crowd of more than 1 million contributors in over 200 countries, fostering a culture of innovation, collaboration, and humility.