B2B Marketing Specialist - Campaigns, SEO & Growth

Federal MFG LLC.; Town of Grafton (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

ProMach is seeking a Marketing Specialist to join the Flexibles & Trays Group in the Matrix Division, based in Grafton, Wisconsin. The role focuses on creating and executing campaigns for new equipment and aftermarket services, as well as developing collateral and optimizing digital content.

You will work with multiple brands to ensure marketing activities align with business goals, manage agencies, and support event planning and budget processes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 1–3 years of marketing or related experience, preferably B2B manufacturing.
• Strong writing and editing skills for web, blogs, and sales/marketing collateral.

Responsibilities

• Create and execute campaigns promoting equipment and offerings to drive sales growth.
• Develop, schedule, distribute, and track marketing collateral (sheets, catalogs, brochures, videos).
• Create and optimize content for websites, blogs, landing pages, and microsites using SEO/AEO and PPC.
• Manage agency/vendor relationships for branding, search marketing, PR.
• Assist in marketing plan and budget development and implementation.
• Support planning of brand-specific meetings, events, and trade shows.
• Maintain brand standards across product brands in print, digital, and apparel.
• Collaborate with internal teams across brands to align marketing with business objectives.

Skills

Campaign execution

Content creation

SEO/SEA basics

MS Office

Editing/writing

Team collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Adobe Creative Suite

Canva

Salesforce CRM

Job description

ProMach is seeking a Marketing Specialist to join the Flexibles & Trays Group in the Matrix Division, based in Grafton, Wisconsin. The role focuses on creating and executing campaigns for new equipment and aftermarket services, as well as developing collateral and optimizing digital content.

You will work with multiple brands to ensure marketing activities align with business goals, manage agencies, and support event planning and budget processes.