B2B Marketing Specialist — Growth, Campaigns & Content

Michelli Weighing & Measurement; Harahan (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

Michelli Weighing & Measurement is seeking a Marketing Specialist to support our brand and growth initiatives. You will develop campaigns, content, events, and collateral in collaboration with account managers and leadership.

The ideal candidate is hands-on, organized, and capable of managing multiple projects while turning market insights into opportunities for growth. Travel to industry events may be required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 3–5 years of marketing experience in B2B/industrial or service environments.
• Experience across multiple channels with campaign execution.
• Strong writing and storytelling abilities for marketing content.
• Website content management and SEO familiarity.
• Digital marketing, social media, email marketing, and ads experience.
• Graphic design tools like Adobe Creative Suite or Canva.
• Project management skills with ability to juggle priorities.
• Ability to analyze market data and translate into actions.
• Attention to detail and accountability.

Responsibilities

• Collaborate with manufacturer product marketers and account managers to drive campaigns and customer initiatives.
• Develop marketing plans with short- and long-term objectives.
• Create customer case studies, testimonials, and success stories.
• Conduct market research to identify growth opportunities.
• Manage website content updates, SEO, and basic design tasks.
• Coordinate media placements and advertising campaigns across channels.
• Produce marketing collateral, presentations, and digital materials.
• Perform graphic design and copywriting as needed.
• Support trade shows and customer events with marketing resources.
• Research new software to improve prospecting, lead management, and analytics.
• Collaborate with other departments to ensure excellent customer service.
• Forecast and review marketing data to support financial targets and ROI.
• Support ISO 9001 objectives and related requirements.
• Attend trainings and stay current with marketing tools and trends.
• Travel periodically for events and meetings.

Skills

Campaign development

SEO

Digital marketing

Content creation

Copywriting

Project management

Written & verbal communication

Analytics

CRM

Marketing automation

Lead management

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Canva

CRM software

Marketing automation platforms

Google Analytics

SEO tools

Job description

Michelli Weighing & Measurement is seeking a Marketing Specialist to support our brand and growth initiatives. You will develop campaigns, content, events, and collateral in collaboration with account managers and leadership.

The ideal candidate is hands-on, organized, and capable of managing multiple projects while turning market insights into opportunities for growth. Travel to industry events may be required.