B2B Marketing Lead — Campaigns, Content & Events

Psi CRO; Illinois; On-site; USD 75,000 - 110,000; Full time

Job summary

PSI is seeking a driven marketing professional to oversee internal and external campaigns, digital recruitment initiatives, and sales support. The role collaborates with creatives, digital strategists, and events teams to drive brand impact across channels.

Candidates should have 3–5 years’ experience in B2B social media, content creation, and event management, with strong writing skills. East Coast preference applies. A fast-paced, detail-oriented mindset is essential.

Qualifications

• Bachelor’s degree required.
• East Coast Location preferred.
• 3–5 years running B2B social media campaigns (LinkedIn); experience with Instagram, Facebook, TikTok and WeChat is a plus.
• Experience running digital events (coordinating, content development, post-event activity).
• Event planning experience is a plus.
• Strong writing and editing experience, outstanding verbal communication skills.
• Capable of managing multiple projects at once with high attention to detail.
• Comfortable in a dynamic, fast-paced environment.
• Knowledge of graphic design software (Canva, Photoshop).

Responsibilities

• Plans and executes assigned marketing campaigns (email, social, paid ads, content, PR, internal communication).
• Creates content for assigned channels.
• Tracks performance metrics and produces reports for stakeholders.
• Analyzes performance of assigned campaigns and optimizes tactics.
• Manages relations with marketing vendors.
• Manages budgets and billing for assigned channels.
• Performs updates of the PSI website.
• Plans and supports PSI events, working with the global marketing events team.
• Contributes to PSI marketing strategy.
• Mentors junior members of the marketing team.

Skills

Social media campaigns

Content writing

Event planning

Project management

Graphic design basics

Education

Bachelor’s degree

Tools

Canva

Photoshop

Job description

PSI is seeking a driven marketing professional to oversee internal and external campaigns, digital recruitment initiatives, and sales support. The role collaborates with creatives, digital strategists, and events teams to drive brand impact across channels.

Candidates should have 3–5 years’ experience in B2B social media, content creation, and event management, with strong writing skills. East Coast preference applies. A fast-paced, detail-oriented mindset is essential.