B2B Marketing & Programs Specialist

U.S. Lubricants; Middle River (MD); On-site; USD 60,000 - 90,000; Full time

Job summary

U.S. Lubricants is seeking a Marketing Specialist II to turn sales priorities, supplier programs, product information, and customer needs into clear, well-executed initiatives.

You will collaborate across Sales, Marketing, and Finance to deliver messaging and materials that support customer acquisition and retention. The role requires strong writing, presentation, and project-management skills, with experience in CRM and marketing automation.

Qualifications

• Requires a college degree in Business, Marketing, Communications, or equivalent experience.
• 2–4 years of B2B marketing, sales enablement, or related experience.
• Proven ability to manage cross-functional projects with multiple deadlines.
• Excellent writing, editing, and verbal communication skills.
• Experience with CRM, marketing automation, and dashboard reporting preferred.

Responsibilities

• Coordinate commercial programs from launch to completion with objectives, timelines, owners, and results tracking.
• Support supplier, product, pricing, customer retention, and sales growth initiatives nationwide.
• Maintain calendar and tracker for promotions, launches, price changes, and communications.
• Develop sales communications, talking points, FAQs, presentations, and sell sheets.
• Build dashboards and recurring reports to show program activity, adoption, and revenue influence.

Skills

B2B Marketing

Cross-functional Projects

Communication Skills

Business Acumen

Storytelling/Messaging

Data Analysis

Sales Enablement

MS Office Proficiency

Education

Bachelor's degree in Business/Marketing/Communications or equivalent

Tools

CRM Systems

Marketing Automation

Canva

Dashboard Reporting

PowerPoint

Excel

Job description

U.S. Lubricants is seeking a Marketing Specialist II to turn sales priorities, supplier programs, product information, and customer needs into clear, well-executed initiatives.

You will collaborate across Sales, Marketing, and Finance to deliver messaging and materials that support customer acquisition and retention. The role requires strong writing, presentation, and project-management skills, with experience in CRM and marketing automation.