B2B Marketing & Member Engagement Lead

Lumbermens Merchandising Corporation; Pennsylvania; On-site; USD 55,000 - 75,000; Full time

Job summary

Lumbermens Merchandising Corporation (LMC) seeks a Marketing Specialist to develop and execute programs that support its member network and supplier partners, strengthening engagement and driving value. The role focuses on building relationships, identifying marketing opportunities, and delivering results across campaigns and initiatives.

The role collaborates with the Marketing team to create content, campaigns, events, and training opportunities, while coordinating with suppliers to optimize

Qualifications

• 5+ years of professional marketing experience (B2B preferred).
• Bachelor’s degree in Marketing or related field required.
• Demonstrates creativity and innovative thinking when developing solutions and strategies.
• Brings fresh ideas and creative approaches to marketing initiatives.
• Demonstrates strong creative problem-solving skills.
• Strong knowledge of marketing principles.
• Excellent verbal and written communication skills.
• Proficiency with Excel, Word, Microsoft 365, PowerPoint, Teams; Canva, email marketing software, Adobe Suite desirable.

Responsibilities

• Build and maintain strong relationships with members, serving as a trusted marketing resource and partner.
• Proactively engage members through regular outreach, follow-up, and relationship-building activities.
• Conduct visits to member locations to better understand their businesses, identify needs, strengthen relationships, and uncover opportunities for growth.
• Identify member marketing needs and recommend creative solutions, resources, and programs to support their businesses.
• Educate members on the benefits of marketing programs and available resources to support their sales and growth efforts.
• Develop and maintain a strong working knowledge of all assigned programs and services.
• Identify opportunities to grow business with existing members by increasing awareness, education, participation, and utilization of available programs and supplier offerings.
• Establish and work toward individual sales and growth goals, with measurable targets for member engagement and program growth.
• Conduct monthly sales reviews to monitor performance, identify trends and opportunities, and develop action plans to support continued growth.
• Partner with Regional Managers to provide consistent communication regarding member accounts, opportunities, issues, and sales updates.
• Work with the Communication Specialist and Graphic Designer to develop creative, relevant content highlighting members, programs, industry trends, success stories, and opportunities.
• Develop marketing campaigns and outreach strategies designed to increase member awareness, participation, and engagement.
• Collaborate with the Marketing Team to develop educational programs, training opportunities, and roundtable discussions for member events.
• Build and maintain strong partnerships with assigned suppliers.
• Serve as a liaison with suppliers regarding program performance, business opportunities, quality concerns, cost-reduction efforts, and ongoing member needs.
• Participate in quarterly and annual planning discussions with suppliers and monitor the overall performance of assigned programs throughout the year.
• Attend industry and member shows annually, representing the organization and supporting member and supplier engagement.
• Collaborate closely with the other Marketing Specialist and broader Marketing Team to develop strategies that support departmental and organizational goals.
• Support special marketing initiatives, campaigns, events, and other member-focused projects as needed.

Skills

Marketing strategy

Relationship management

B2B marketing

Creativity

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

Microsoft 365

PowerPoint

Canva

Adobe Suite

Email marketing software

Job description

Lumbermens Merchandising Corporation (LMC) seeks a Marketing Specialist to develop and execute programs that support its member network and supplier partners, strengthening engagement and driving value. The role focuses on building relationships, identifying marketing opportunities, and delivering results across campaigns and initiatives.

The role collaborates with the Marketing team to create content, campaigns, events, and training opportunities, while coordinating with suppliers to optimize