B2B Marketing Program Lead (3PL) — Flexible PTO

Staples; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Inclusive culture with associate-led B

Flexible PTO

Company match 401(k)

Wellness programs

Job summary

Staples is seeking a Program Manager, Customer Marketing (3PL) based in Framingham, MA to shape targeted, insight-driven programs that drive demand, engage customers, and support pipeline growth across Sales, Marketing, Digital, Creative, and Analytics.

You will connect customer data with business priorities, coordinate campaigns, define KPIs with Analytics, and lead cross-functional initiatives in a fast-paced environment.

Qualifications

• Analytical mindset with a focus on measurement and optimization.
• Strong communication to present strategies and insights clearly.
• Ability to translate data into actionable marketing programs.
• Proven cross-functional collaboration across Sales, Marketing, Creative and Analytics.

Responsibilities

• Develop targeted campaigns for the 3PL business based on customer needs and market opportunities.
• Partner with Sales and cross-functional Marketing to align priorities with pipeline and revenue goals.
• Activate integrated, multi-channel programs across email, paid media, the website, and partner channels.
• Oversee campaign execution for quality, consistency, and on-time delivery.
• Create audience-specific messaging and buyer-centric narratives informed by insights.

Skills

Analytical thinking

Excellent communication

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Salesforce

Marketo

Job description

Staples is seeking a Program Manager, Customer Marketing (3PL) based in Framingham, MA to shape targeted, insight-driven programs that drive demand, engage customers, and support pipeline growth across Sales, Marketing, Digital, Creative, and Analytics.

You will connect customer data with business priorities, coordinate campaigns, define KPIs with Analytics, and lead cross-functional initiatives in a fast-paced environment.