B2B Marketing Program Manager, Fulfilled by Staples

Staples; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Inclusive culture with associate-led B

Flexible PTO

Company match 401(k)

Wellness programs

Job summary

Staples is seeking a Program Manager, Customer Marketing (3PL) based in Framingham, MA to shape targeted, insight-driven programs that drive demand, engage customers, and support pipeline growth across Sales, Marketing, Digital, Creative, and Analytics.

You will connect customer data with business priorities, coordinate campaigns, define KPIs with Analytics, and lead cross-functional initiatives in a fast-paced environment.

Qualifications

• Analytical mindset with a focus on measurement and optimization.
• Strong communication to present strategies and insights clearly.
• Ability to translate data into actionable marketing programs.
• Proven cross-functional collaboration across Sales, Marketing, Creative and Analytics.

Responsibilities

• Develop targeted campaigns for the 3PL business based on customer needs and market opportunities.
• Partner with Sales and cross-functional Marketing to align priorities with pipeline and revenue goals.
• Activate integrated, multi-channel programs across email, paid media, the website, and partner channels.
• Oversee campaign execution for quality, consistency, and on-time delivery.
• Create audience-specific messaging and buyer-centric narratives informed by insights.

Skills

Analytical thinking

Excellent communication

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Salesforce

Marketo

Job description

Staples is business to business. You’re what binds us together.

Join Staples as a Program Manager, Customer Marketing (3PL) and help shape targeted, insight-driven marketing programs that create demand, deepen customer engagement, and support pipeline growth. You will connect customer data, business priorities, and buyer needs to coordinated campaigns across Sales, Marketing, Digital, Creative, and Analytics. This role is based in Framingham, Massachusetts and supports the U.S. business.

What you will be doing:

• Develop targeted campaigns for the third-party logistics (3PL) business based on customer needs, buying behaviors, and market opportunities.
• Partner with Sales and cross-functional Marketing teams to align campaign priorities with pipeline and revenue goals.
• Prioritize initiatives based on expected business impact and resource investment.
• Activate integrated, multi-channel programs across email, trade publications, paid media, sales enablement, the website, and partner channels.
• Oversee campaign execution to ensure quality, consistency, and on-time delivery.
• Create audience-specific messaging, value propositions, and buyer-centric narratives informed by customer insights and business priorities.
• Manage the development of white papers, videos, articles, case studies, testimonials, and other campaign assets in partnership with Creative and cross-functional teams.
• Develop and maintain sales enablement tools, including pitch decks, case studies, and value propositions aligned with 3PL offerings.
• Define KPIs and measurement frameworks with Analytics to evaluate program effectiveness and ROI.
• Lead a structured test-and-learn approach to improve targeting, messaging, personalization, and channel mix.
• Analyze marketing and pipeline performance data, translate insights into recommendations, and inform future campaign strategies.
• Lead projects or workstreams across a matrixed organization, coordinating resources, priorities, and timelines.
• Provide day-to-day guidance and mentorship to junior team members or project contributors as needed.

What You Bring to the Table:

• Analytical, customer-focused thinking with a strong commitment to measurement, testing, and continuous improvement.
• Excellent communication skills and the ability to clearly present campaign strategies, insights, and recommendations.
• Ability to translate customer, campaign, and pipeline data into actionable marketing strategies and programs.
• Strong cross-functional collaboration and influencing skills across Sales, Marketing, Creative, Digital, and Analytics.
• Proactive, self-directed approach with sound judgment and appropriate escalation when strategic direction or prioritization is needed.
• Excellent organization and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced, evolving environment.

What’s needed: Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, content development, or lifecycle marketing.
• 5+ years of combined experience developing or executing targeted marketing programs and partnering across functions to move complex work forward.
• Hands-on experience executing targeted marketing programs.
• Demonstrated ability to customize messaging and content for specific audiences, accounts, or buying groups.
• Experience partnering with Sales teams and supporting revenue-driven initiatives.
• Strong project management skills with the ability to keep work on time and on budget.
• Experience using performance metrics to evaluate and improve campaigns and translate insights into action.
• Demonstrated ability to manage complex programs and drive execution across multiple teams.

Preferred Qualifications:

• Experience in B2B marketing within logistics, supply chain, or third-party logistics environments.
• Experience supporting account-based marketing or targeted demand generation strategies.
• Familiarity with marketing automation platforms and CRM systems, such as Salesforce or Marketo.
• Experience developing sales enablement materials for complex offerings.
• Demonstrated success driving measurable pipeline or revenue impact through marketing programs.
• Advanced analytical experience building measurement frameworks and test-and-learn strategies.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!