Director B2B Campaign Operations

Staples; Framingham (MA); On-site; USD 150,000 - 210,000; Full time

Job summary

Staples is seeking a B2B Campaign Operations Director to lead and scale marketing operations, leveraging a CDP for personalized multi-touch journeys. You will own lead management, data governance, and cross-functional collaboration with Sales Operations and Marketing Leadership.

The role requires 10+ years in B2B marketing with leadership experience, strong analytics, and a passion for process improvement. This on-site position in Framingham offers a path to strategic impact and team development.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 10+ years in B2B marketing with at least 3 years in marketing operations leadership; CRM/CDP exp preferred.
• Expertise with marketing technology platforms (Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (Tableau, Power BI).
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
• Excellent leadership, communication, and interpersonal skills.
• Knowledge of data privacy regulations and compliance best practices.

Responsibilities

• Oversee marketing email operations to support Staples Business growth.
• Leverage CDP data for personalized, multi-touch journeys.
• Manage end-to-end B2B lead management: qualification, scoring, routing, and reporting.
• Institute data governance and ensure compliance across marketing systems.
• Translate performance data into executive insights and ROI recommendations.
• Lead lead management optimization with Growth Marketing & CRM teams.
• Build and mentor a high-performing marketing operations team.
• Stay current with industry trends and AI utilization.

Skills

Leadership

Communication

Analytical thinking

Cross-functional collaboration

Strategic planning

Education

MBA

Bachelor’s degree in Marketing/Business

Advanced degree preferred

Tools

Salesforce

Marketo

HubSpot

Pardot

Eloqua

Tableau

Power BI

Job description

B2B Campaign Operations Director is a strategic leadership role which supports Staples Business growth objectives by; a) overseeing our marketing email operations functions that support Staples Business; b) maturing our utilization of a Customer Data Platform to develop and execute highly personalized, data-driven, and well-orchestrated multi-touch journeys; c) supporting the end-to-end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops. This role will improve the efficiency and effectiveness of our targeted marketing and prospecting efforts by leveraging marketing technology (martech), both first and third party customer data, a deep understanding of customer segmentation and B2B Marketing best practices.

Key Responsibilities

• Leverage the recent implementation of a CDP for both efficiency and effectiveness. Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring data-driven personalization, mature segmentation, flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.
• Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.
• Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences. Actively research and recommend third party data partners to enhance our program.
• Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.
• Support Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy. Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.
• Continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.
• Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.
• Manage the marketing operations budgets and any relevant technology vendor relationships.
• Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.
• Stay abreast of industry trends, emerging technologies, and best practices to ensure the marketing organization remains competitive.
• Infuse AI utilization into your daily routines and that of your team.

Qualifications

• Bachelor’s degree in Marketing, Business, Mathematics, Finance, Economics, Science or a related field; MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing or GM role, with at least 3 years in a marketing operations leadership role. CRM or CDP experience preferred.
• Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI).
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated experience driving process improvement and operational excellence in a B2B context.
• Knowledge of data privacy regulations and compliance best practices.

About Us

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Job Info

• Job Identification 72198
• Job Category Marketing & Public Relations
• Posting Date 07/20/2026, 06:18 PM
• Job Schedule Full time
• Locations 500 Staples Drive, Framingham, MA, 01702, US (On-site)