B2B Campaign Operations Director: Data-Driven Growth Lead

Staples

Framingham (MA)

On-site

USD 150,000 - 210,000

Full time

14 days+

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Job summary

Staples is seeking a B2B Campaign Operations Director to lead and scale marketing operations, leveraging a CDP for personalized multi-touch journeys. You will own lead management, data governance, and cross-functional collaboration with Sales Operations and Marketing Leadership.

The role requires 10+ years in B2B marketing with leadership experience, strong analytics, and a passion for process improvement. This on-site position in Framingham offers a path to strategic impact and team development.

Qualifications

Bachelor’s degree in Marketing or related field; MBA preferred.
10+ years in B2B marketing with at least 3 years in marketing operations leadership; CRM/CDP exp preferred.
Expertise with marketing technology platforms (Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (Tableau, Power BI).
Strong analytical skills with the ability to interpret complex data and generate actionable insights.
Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
Excellent leadership, communication, and interpersonal skills.
Knowledge of data privacy regulations and compliance best practices.

Responsibilities

Oversee marketing email operations to support Staples Business growth.
Leverage CDP data for personalized, multi-touch journeys.
Manage end-to-end B2B lead management: qualification, scoring, routing, and reporting.
Institute data governance and ensure compliance across marketing systems.
Translate performance data into executive insights and ROI recommendations.
Lead lead management optimization with Growth Marketing & CRM teams.
Build and mentor a high-performing marketing operations team.
Stay current with industry trends and AI utilization.