B2B Marketing Measurement & Effectiveness Manager — Hybrid

PayPal; San Jose (CA); Hybrid; USD 117,000 - 173,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

PayPal is seeking a Manager, B2B Marketing Measurement & Effectiveness to support our B2B Marketing measurement and investment capability, helping leadership understand how Marketing drives business outcomes, where opportunities exist, and how investment should evolve.

The role partners with B2B Marketing, Data Science, Finance, and cross-functional teams to define measurement questions, identify data gaps, select analytical approaches, and translate evidence into clear business recommendations.

Qualifications

• 5+ years of relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Responsibilities

• Lead development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Skills

5+ years experience

Education

Bachelor's degree

Job description

PayPal is seeking a Manager, B2B Marketing Measurement & Effectiveness to support our B2B Marketing measurement and investment capability, helping leadership understand how Marketing drives business outcomes, where opportunities exist, and how investment should evolve.

The role partners with B2B Marketing, Data Science, Finance, and cross-functional teams to define measurement questions, identify data gaps, select analytical approaches, and translate evidence into clear business recommendations.