Manager, B2B Marketing Measurement & Effectiveness

PayPal; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

PayPal is seeking a Marketing Measurement & Effectiveness Manager to oversee B2B marketing measurement strategy and investment decisions across our business initiatives. You will partner with Data Science, Finance, and cross-functional teams to define questions, identify data gaps, and translate evidence into actionable business recommendations.

The ideal candidate has strong B2B marketing measurement experience and solid analytical judgment, enabling leadership to act confidently even when data

Qualifications

• 5+ years of relevant experience in marketing measurement.
• Bachelor's degree or equivalent experience.
• Ability to translate business priorities into measurement questions.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Skills

Marketing measurement

Analytical thinking

Mentorship

Cross-functional collaboration

Leadership

Education

Bachelor's degree

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary

The Manager, B2B Marketing Measurement & Effectiveness will support PayPal's B2B Marketing measurement and investment capability, helping leadership understand how effectively Marketing is contributing to business outcomes, where opportunities exist, and how investment should evolve.

This role partners closely with B2B Marketing, Data Science, Finance, and cross-functional partners to support a fit-for-purpose measurement strategy, helping define key questions, identify data gaps, support the right analytical approaches, and translate evidence into clear business and investment recommendations.

The ideal candidate brings strong B2B marketing measurement experience and solid analytical judgment, including in environments where data is still maturing. This person won't build every model personally; instead, they'll help determine what Marketing needs to learn, ensure the right analytical approach is used, and support leadership in acting confidently even when evidence is imperfect.

Essential Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Minimum Qualifications

5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications

Support the B2B Marketing measurement and effectiveness strategy, helping translate Marketing and business priorities into a clear roadmap of measurement questions, analytical needs, capability gaps, and investment decisions to be supported.

Help build a fit-for-purpose B2B Marketing measurement framework that connects Marketing activity to relevant customer, merchant, funnel, pipeline, revenue, and commercial outcomes based on the Marketing motion and business objective.

Support clear measurement priorities and maturity goals, helping determine what PayPal can credibly measure today, where important evidence gaps remain, and which capabilities should be developed first to improve Marketing decision-making.

Translate B2B Marketing questions into analytical requirements, partnering with Data Science to help determine the appropriate methodology, data, assumptions, outputs, and interpretation required for the decision being supported.

Apply fit-for-purpose measurement judgment across methods, including experimentation, incrementality, attribution, c