Manager, Marketing Measurement Operations & Data

PayPal; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

PayPal is seeking a Manager, Marketing Measurement Operations & Data in New York to ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined and validated for reliable measurement and investment decisions.

The role sits between Marketing ROI, Data Science, MarTech, and Data Operations, translating complex data needs into actionable data, workflows, and accountability while guiding teams to use data effectively.

Qualifications

• 5+ years of relevant experience in marketing measurement, analytics, or data operations.
• Strong fluency in marketing data, attribution, and measurement concepts.
• Experience partnering with Marketing, Data Science, and MarTech teams to drive data-informed decisions.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns.
• Define and improve marketing measurement processes, data requirements, and governance.
• Ensure accuracy and availability of data for reporting, attribution, and investment decisions.
• Collaborate with cross-functional teams to align on measurement needs and outcomes.
• Mentor junior team members and share best practices across the organization.

Skills

Marketing data fluency

Attribution expertise

Cross-functional collaboration

Mentorship

Education

Bachelor's degree

Tools

Marketing analytics tools

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary

Marketing decisions depend on data that is complete, connected, and ready to use across measurement, attribution, reporting, audience development, and investment planning. The Manager, Marketing Measurement Operations & Data will support the operating capability that makes this possible, helping ensure data requirements, conversion events, partner feeds, platform integrations, and source-to-output dependencies are clearly defined, validated, reconciled, and fit for use.

This role sits between Marketing ROI & Effectiveness, Data Science, MarTech, Data Operations, Media Operations, agencies, platforms, vendors, and data partners, helping turn complex data needs into clear requirements, workflows, controls, and accountability. The right candidate brings strong marketing data, attribution, and measurement fluency, and helps ensure teams are aligned, dependencies are closed, and Marketing can confidently use the resulting data to measure performance and make investment decisions.

Job Description

Essential Responsibilities

• Lead the development and execution of marketing strategies and campaigns


• Identify and recommend best practices for marketing processes and initiatives


• Analyze business trends to inform marketing decisions and strategies


• Collaborate with cross-functional teams to drive marketing projects and programs


• Monitor and evaluate the effectiveness of marketing activities


• Provide guidance and mentorship to junior marketing team members

Minimum Qualifications

• 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications

Additional Responsibilities:

• Support the operating process that moves Marketing measurement data needs from business request through implementation, validation, reconciliation, and confirmed availability for reporting, measurement, audience development, and investment decisions.


• Help define what \"ready to use\" means for measurement inputs, including required events, mappings, taxonomy, source-to-output lineage, QA checks, known limitations, and signoff criteria.


• Help build and maintain a clear view of measurement coverage across platforms, markets, KPIs, conversion events, partner feeds, and key data sources, identifying gaps and helping drive resolution.


• Translate Marketing, Data Science, and measurement use cases into clear data, instrumentation, audience, identity, and partner requirements that technical and operational teams can execute.


• Support cross-functional intake, onboarding, and issue resolution across MarTech, Data Operations, Data Science, Media Operations, agencies, platforms, vendors, and data partners.


• Help establish durable workflows, controls, and documentation f