Marketing Measurement & Optimization Lead

PayPal; New York (NY); Hybrid; USD 117,000 - 173,000; Full time

Benefits offered by this job

Hybrid work model

Annual performance bonus

Job summary

PayPal is seeking a Manager, Marketing Measurement & Optimization to lead the measurement and investment agenda for PayPal Consumer Marketing. You will help leaders understand what’s working, where opportunities exist, and how investment should evolve across markets, channels, products, and objectives.

The role partners with Data Science, Finance, and Marketing to translate priorities into measurement questions, test outputs, and strategic scenarios, balancing analytical evidence with

Qualifications

• 5+ years of relevant experience in marketing measurement or analytics.
• Bachelor’s degree or equivalent combination of education and experience.
• Strong business judgment and communication skills.

Responsibilities

• Lead development and execution of marketing strategies and campaigns.
• Identify and implement best practices for marketing processes.
• Analyze business trends to inform marketing decisions.
• Collaborate with cross-functional teams to drive programs.
• Monitor and evaluate the effectiveness of marketing activities.

Skills

Marketing measurement

Marketing mix modeling

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree

Tools

MMM software

Statistical software

Job description

PayPal is seeking a Manager, Marketing Measurement & Optimization to lead the measurement and investment agenda for PayPal Consumer Marketing. You will help leaders understand what’s working, where opportunities exist, and how investment should evolve across markets, channels, products, and objectives.

The role partners with Data Science, Finance, and Marketing to translate priorities into measurement questions, test outputs, and strategic scenarios, balancing analytical evidence with