B2B Marketing Insight & Measurement Lead

PayPal; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

PayPal is seeking a Marketing Measurement & Effectiveness Manager to oversee B2B marketing measurement strategy and investment decisions across our business initiatives. You will partner with Data Science, Finance, and cross-functional teams to define questions, identify data gaps, and translate evidence into actionable business recommendations.

The ideal candidate has strong B2B marketing measurement experience and solid analytical judgment, enabling leadership to act confidently even when data

Qualifications

• 5+ years of relevant experience in marketing measurement.
• Bachelor's degree or equivalent experience.
• Ability to translate business priorities into measurement questions.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Skills

Marketing measurement

Analytical thinking

Mentorship

Cross-functional collaboration

Leadership

Education

Bachelor's degree

Job description

PayPal is seeking a Marketing Measurement & Effectiveness Manager to oversee B2B marketing measurement strategy and investment decisions across our business initiatives. You will partner with Data Science, Finance, and cross-functional teams to define questions, identify data gaps, and translate evidence into actionable business recommendations.

The ideal candidate has strong B2B marketing measurement experience and solid analytical judgment, enabling leadership to act confidently even when data