Head of B2B Marketing Data & Revenue Analytics

WPROMOTE INC; United States; On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) matching

100% paid parental leave

Medical, Dental, Vision Insurance

Job summary

WPROMOTE INC is seeking a Marketing Measurement Specialist to manage the end-to-end measurement of marketing impact on pipeline and revenue. The role requires expertise in analytics, Google Tag Manager, and marketing automation, with a focus on ensuring accurate data flow between systems. This remote-first position offers a salary range of $140,000 - $160,000, along with unlimited PTO, 401(k) matching, and comprehensive health benefits.

Qualifications

• Experience creating measurement plans that align media platforms to business outcomes.
• Strong experience in marketing analytics, data strategy, or similar roles.
• Ability to troubleshoot across technical and operational layers.

Responsibilities

• Own end‑to‑end measurement of marketing’s impact on pipeline and revenue.
• Define and maintain the tracking strategy across systems.
• Lead implementation and QA of tagging and event tracking.

Skills

B2B or demand generation measurement

Marketing analytics

Google Tag Manager

Salesforce

Marketing automation platforms

Campaign taxonomy

SQL skills

Tools

GA4

HubSpot

Marketo

Pardot

Job description

WPROMOTE INC is seeking a Marketing Measurement Specialist to manage the end-to-end measurement of marketing impact on pipeline and revenue. The role requires expertise in analytics, Google Tag Manager, and marketing automation, with a focus on ensuring accurate data flow between systems. This remote-first position offers a salary range of $140,000 - $160,000, along with unlimited PTO, 401(k) matching, and comprehensive health benefits.