B2B Marketing Manager, Data Intelligence & Auto

Consumer Reports; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Job summary

Consumer Reports, a nonprofit organization, is expanding its B2B marketing team in New York. The Manager, Integrated B2B Marketing will partner with sales, product, and research to translate business objectives into compelling campaigns for data intelligence products.

Reporting to the Director, Integrated B2B Marketing, you’ll build integrated plans, create sales collateral, manage email programs, optimize digital experiences, and lead webinars and events.

Qualifications

• Five to ten years of marketing experience, with B2B preferred.
• Experience building integrated marketing programs that drive sales.
• Excellent writing, storytelling, and presentation skills.
• Experience with digital marketing analytics and marketing automation.
• Strong project management and ability to manage multiple priorities.

Responsibilities

• Develop integrated marketing plans that support business and revenue objectives.
• Create presentations, sales collateral, customer communications, and assets.
• Develop email campaigns, newsletters, and nurture programs.
• Maintain and optimize website content and digital experiences.
• Plan webinars, events, and conference marketing.
• Coordinate marketing initiatives from concept through execution.
• Measure campaign performance and optimize accordingly.

Skills

Integrated marketing

B2B marketing

Copywriting

Storytelling

LinkedIn marketing

Digital marketing

Marketing automation

Analytics

Project management

Cross-functional collaboration

Communication

Job description

Consumer Reports, a nonprofit organization, is expanding its B2B marketing team in New York. The Manager, Integrated B2B Marketing will partner with sales, product, and research to translate business objectives into compelling campaigns for data intelligence products.

Reporting to the Director, Integrated B2B Marketing, you’ll build integrated plans, create sales collateral, manage email programs, optimize digital experiences, and lead webinars and events.