B2B Marketing Manager: Campaigns & Growth

Automotive News; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

Crain Communications, a leading B2B media company, seeks an experienced Marketing Manager to plan and execute programs for multiple brands including Automotive News. You will drive integrated campaigns across events, subscriptions and partnerships, collaborating with Sales, Editorial and Events to deliver measurable impact and revenue growth.

The role sits in Corporate Marketing and requires strong project management, analytics and communication skills to optimize campaigns across digital,

Qualifications

• Bachelor's degree in marketing, communications, business or a related field.
• 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing.
• Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives.
• Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels.
• Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns.
• Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs.
• Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines.
• Ability to build strong relationships and influence cross-functional stakeholders in a collaborative, matrixed organization.
• Experience managing external vendors, agencies and marketing technology platforms.
• Self-motivated, highly organized and results-oriented, with a continuous improvement mindset.

Responsibilities

• Develop and execute integrated marketing campaigns that drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and strategic partnerships.
• Translate business objectives into audience-focused marketing strategies that support revenue, audience growth and brand goals.
• Serve as a brand steward, ensuring consistency across messaging, creative and customer experiences across all marketing channels.
• Partner with Sales, Editorial, Events, Creative and shared services teams to develop campaigns that reach target audiences and achieve business objectives.
• Develop campaign strategies, messaging frameworks and creative briefs that clearly define goals, target audiences and success metrics.
• Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels.
• Manage integrated marketing plans, campaign calendars and project timelines, ensuring cross-functional teams remain aligned and projects are delivered on schedule.
• Analyze campaign performance and customer insights to continuously optimize marketing strategies and improve business outcomes.
• Identify opportunities to improve marketing processes, workflows and campaign effectiveness through automation, AI-assisted tools and emerging technologies.
• Stay current on industry trends, competitive activity and marketing best practices, sharing insights that elevate team performance and campaign results.

Skills

Marketing strategy

Cross-functional collaboration

Campaign management

Analytics

CRM usage

Communication skills

Project management

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation

CRM platforms

Analytics tools

Job description

Crain Communications, a leading B2B media company, seeks an experienced Marketing Manager to plan and execute programs for multiple brands including Automotive News. You will drive integrated campaigns across events, subscriptions and partnerships, collaborating with Sales, Editorial and Events to deliver measurable impact and revenue growth.

The role sits in Corporate Marketing and requires strong project management, analytics and communication skills to optimize campaigns across digital,