B2B Marketing Manager, Data Intelligence

Consumer Reports; City of Yonkers (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical benefits from day one

401K match

Hybrid work environment

Job summary

Consumer Reports in Yonkers, NY seeks a seasoned marketing leader to drive integrated B2B programs for its Data Intelligence division. You will partner with sales, product, and research teams to develop campaigns, content, and events that elevate CR’s data offerings to customers and partners.

The role emphasizes strategy with execution, cross-functional collaboration, and thought leadership across multiple business lines. Hybrid work with regular in-person planning and events is expected.

Qualifications

• Five to ten years of marketing experience.
• Experience in B2B marketing preferred.
• Integrated marketing programs that support sales and business growth.
• Outstanding writing, storytelling, and presentation development skills.
• Familiarity with LinkedIn marketing and organic social media strategy.
• Digital marketing knowledge including analytics, marketing automation, and paid media.
• Strong project management with multi-priority handling.
• Excellent communicator with collaborative approach.

Responsibilities

• Lead Marketing for Consumer Reports Data Intelligence and collaborate with sales, product, research, and leadership teams.
• Develop integrated marketing plans to meet business and revenue objectives.
• Create presentations, sales collateral, customer communications, and marketing assets.
• Develop email campaigns, newsletters, and nurture programs.
• Maintain and optimize website content and digital experiences.
• Plan and execute webinars, workshops, customer events, and conferences.

Skills

Integrated marketing

Marketing program design

Writing & storytelling

Presentation development

Cross-functional collaboration

Project management

Communicative excellence

Tools

LinkedIn marketing

Analytics

Marketing automation

Paid media

Job description

Consumer Reports in Yonkers, NY seeks a seasoned marketing leader to drive integrated B2B programs for its Data Intelligence division. You will partner with sales, product, and research teams to develop campaigns, content, and events that elevate CR’s data offerings to customers and partners.

The role emphasizes strategy with execution, cross-functional collaboration, and thought leadership across multiple business lines. Hybrid work with regular in-person planning and events is expected.