Senior B2B Growth Marketing Strategist

CarGurus; Boston (MA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Equity for all employees

Best-in-class benefits and compensation

Flexible hybrid working model

Daily free lunch

Discount on new cars

Commuting cost coverage

Job summary

A leading company in the automotive marketplace is seeking a strategic and analytical Sr. B2B Marketing Specialist. The role involves developing and executing demand generation and retention strategies, utilizing data analytics to optimize marketing campaigns across various channels, thereby enhancing customer engagement and driving net revenue growth. The ideal candidate will have a strong background in B2B marketing and exhibit exceptional communication and project management skills.

Qualifications

• 4+ years experience in B2B marketing, preferably at a tech company.
• Strong understanding of marketing principles and strategies.
• Proficient in data analytics tools and marketing automation platforms.

Responsibilities

• Develop and manage targeted marketing campaigns to drive customer engagement.
• Optimize marketing channels to enhance revenue and reduce churn.
• Collaborate cross-functionally with Sales and Account Management.

Skills

Data Analytics

Strategic Thinking

Project Management

Communication Skills

Creativity

Tools

Looker

Salesforce

Google Analytics

Marketo

Job description

A leading company in the automotive marketplace is seeking a strategic and analytical Sr. B2B Marketing Specialist. The role involves developing and executing demand generation and retention strategies, utilizing data analytics to optimize marketing campaigns across various channels, thereby enhancing customer engagement and driving net revenue growth. The ideal candidate will have a strong background in B2B marketing and exhibit exceptional communication and project management skills.