B2B Marketing Manager - Data Intelligence & Automotive

Consumer Reports, Inc.; City of Yonkers (NY); Hybrid; USD 140,000 - 150,000; Full time

Job summary

Consumer Reports in Yonkers, NY is seeking a Manager, Integrated B2B Marketing to build and run integrated programs that grow our data intelligence offerings for business customers. You’ll partner with licensing, sales, product, and leadership to translate business objectives into compelling campaigns and sales enablement assets.

This role blends strategy and execution in a collaborative, hybrid work environment, requiring 5–10 years in B2B marketing and a track record of driving awareness,

Qualifications

• Five to ten years of experience in marketing, with some B2B exposure.
• Developed integrated marketing programs that support sales and growth.
• Outstanding writing, storytelling, and presentation skills.
• Familiar with LinkedIn marketing and organic social strategy.
• Good grasp of digital marketing analytics and marketing automation.

Responsibilities

• Create integrated marketing plans that support business and revenue objectives.
• Develop presentations, sales collateral, customer communications, and assets.
• Develop email campaigns, newsletters, and nurture programs.
• Maintain and optimize website content and digital experiences.
• Plan webinars, events, and conference marketing; measure campaigns.

Skills

Integrated marketing campaigns

Writing & storytelling

LinkedIn marketing

Digital marketing analytics

Marketing automation

Project management

Collaboration across teams

Sales enablement materials

Education

Bachelor's degree in marketing

Tools

Salesforce Marketing Cloud

HubSpot

Job description

Consumer Reports in Yonkers, NY is seeking a Manager, Integrated B2B Marketing to build and run integrated programs that grow our data intelligence offerings for business customers. You’ll partner with licensing, sales, product, and leadership to translate business objectives into compelling campaigns and sales enablement assets.

This role blends strategy and execution in a collaborative, hybrid work environment, requiring 5–10 years in B2B marketing and a track record of driving awareness,