B2B Marketing Manager

Worldwide Business Research (WBR); United States; Hybrid; USD 63,000 - 77,000; Full time

Job summary

A prominent research and marketing firm is seeking a Marketing Manager to oversee client campaigns and enhance demand generation strategies. The ideal candidate will have 3-5 years of B2B marketing experience, strong skills in client communication, and familiarity with marketing automation tools. This position is hybrid, requiring 3 days in-office work in New York, offering a base salary up to $70k plus profit sharing.

Qualifications

• 3–5 years of experience in B2B demand generation or campaign management.
• Strong client communication and relationship skills.
• Ability to analyze performance and create actionable insights.

Responsibilities

• Oversee end-to-end execution of client campaigns.
• Act as the relationship manager with clients.
• Develop demand generation strategies to drive leads.

Skills

B2B marketing experience

Client communication

Marketing automation tools

Analyzing marketing performance

Creative skills

Organizational skills

Tools

CRM tools

Social publishing platforms

Job description

Company: Worldwide Business Research (WBR)

Location: Hybrid - Home & Graybar Building New York Office (3 days in office)

Type: Full-Time, Permanent (Monday - Friday, 9:00 AM - 5:30 PM)

Base Salary: up to 70k (DOE)

Variable Compensation: % of Profit Share on Marketed Products

Overview

Why WBR?

WBR Insights—the research and digital marketing arm of Worldwide Business Research—partners with some of the world’s most influential brands to deliver high-impact, metrics-driven campaigns. Our integrated solutions include custom research, content syndication, webinars, and private functions, providing clients with direct access to our community of senior decision-makers across 10+ industries.

About The Role

We are seeking a proactive and detail-oriented Marketing Manager to join our team and take ownership of client-facing campaign execution and sales enablement. This role is designed for a marketer who thrives in managing complex initiatives, building strong client relationships, and using data to drive better performance. With a focus on multi-channel campaign management—including demand generation, product, and networking events—this position requires someone equally comfortable in strategy, execution, and client communication. The ideal candidate has agency or equivalent client-facing experience and understands how to bridge the gap between marketing initiatives and sales enablement.

Key Responsibilities

• Campaign Management: Oversee end-to-end execution of client campaigns (email, paid ads, content syndication, ABM) to meet lead generation and engagement goals.
• Customer Success: Partner with clients to ensure they derive maximum value from our products or services, acting as the relationship manager between the client and internal stakeholders.
• Demand Generation: Develop and execute demand generation strategies to drive qualified leads and revenue growth.
• Collaboration and Project Management: Collaborate with internal and external stakeholders, including sales, product, and other business units, to align marketing efforts and achieve data-driven results.
• Performance Measurement and Analysis: Monitor and analyze sales and social performance, using data on key account management, new business, win-backs, and retention, to drive decisions on current and future sales strategy.
• Email Marketing: Develop and execute HTML email campaigns that ensure brand alignment and optimize performance.
• Acquisition: Plan, develop, and execute acquisition strategies to attract senior-level attendees at our custom events.
• Content & Visibility: Partner with the Insights team on social/content integration and plan for onsite activities to drive engagement and brand awareness.
• Creative Support: Design templates to support product roll-outs, rebrands, and other marketing initiatives.

Qualifications

• 3–5 years of B2B marketing experience in demand generation or campaign management, ideally within an agency, events, or SaaS/technology company.
• Strong background in client communication and relationship management.
• Familiarity with marketing automation tools, CRMs, and social publishing platforms.
• Ability to analyze marketing performance and translate insights into action.
• Creative skills for developing templates, presentations, and client-ready deliverables.
• Strong organizational and project management skills to handle multiple, parallel initiatives.

Privacy Statement

When you apply to any vacancy with WBR, we will collect and process the personal data you provide for the purposes of processing your application. The data you provide will be used for recruitment purposes only and will be processed in accordance with the following policies. Please contact us if you require any further information. Our Privacy Policy can be found here: https://www.wbresearch.com/privacy

Non-Discrimination

WBR is deeply committed to the principle of equal opportunity for all individuals. We do not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.

Employment type

• Full-time

Seniority level

• Associate

Job function

• Marketing
• Industries: Market Research

We’re not providing personal endorsements or external job postings in this refined description. This version keeps the core role and qualifications intact while removing extraneous content.