B2B Marketing Manager: Content, Events & Demand

Universal Systems, Inc.; Salt Lake City (UT); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k) with matching

Paid time off

Professional development assistance

Team traditions

Job summary

Universal Systems, Inc. is hiring a Marketing Manager to run the day-to-day execution of our marketing program.

We seek a strong generalist with at least 5 years of B2B marketing experience who can build a practical plan, maintain an editorial calendar, craft compelling content, and bring campaigns and events to life. This hands-on role partners with the Director of Business Development and our CMO, reporting from our Salt Lake City headquarters.

Qualifications

• Typically at least 5 years of relevant marketing experience, including hands-on B2B marketing.
• Ability to connect content, email, events, and digital activity into a coherent program.
• Strong writing and editing skills with clear explanations of technical subjects.

Responsibilities

• Own marketing planning and the editorial calendar across channels.
• Coordinate events, webinars, and customer programs with campaigns and lead follow-up.
• Develop content, emails, and media materials; manage budgets and approvals.
• Measure demand generation via SEO, web analytics, and campaign data.

Skills

B2B marketing

Editorial calendar

Content writing

Campaign management

Events planning

SEO

Google Analytics

Google Search Console

Mailerlite

Adobe Creative Cloud

AI tools (ChatGPT/Claude)

Cross-functional teamwork

Tools

Adobe Creative Cloud

Framer CMS

Microsoft Copilot

Job description

Universal Systems, Inc. is hiring a Marketing Manager to run the day-to-day execution of our marketing program.

We seek a strong generalist with at least 5 years of B2B marketing experience who can build a practical plan, maintain an editorial calendar, craft compelling content, and bring campaigns and events to life. This hands-on role partners with the Director of Business Development and our CMO, reporting from our Salt Lake City headquarters.