Marketing Manager

Universal Systems, Inc.; Salt Lake City (UT); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k) with matching

Paid time off

Professional development assistance

Team traditions

Job summary

Universal Systems, Inc. is hiring a Marketing Manager to run the day-to-day execution of our marketing program.

We seek a strong generalist with at least 5 years of B2B marketing experience who can build a practical plan, maintain an editorial calendar, craft compelling content, and bring campaigns and events to life. This hands-on role partners with the Director of Business Development and our CMO, reporting from our Salt Lake City headquarters.

Qualifications

• Typically at least 5 years of relevant marketing experience, including hands-on B2B marketing.
• Ability to connect content, email, events, and digital activity into a coherent program.
• Strong writing and editing skills with clear explanations of technical subjects.

Responsibilities

• Own marketing planning and the editorial calendar across channels.
• Coordinate events, webinars, and customer programs with campaigns and lead follow-up.
• Develop content, emails, and media materials; manage budgets and approvals.
• Measure demand generation via SEO, web analytics, and campaign data.

Skills

B2B marketing

Editorial calendar

Content writing

Campaign management

Events planning

SEO

Google Analytics

Google Search Console

Mailerlite

Adobe Creative Cloud

AI tools (ChatGPT/Claude)

Cross-functional teamwork

Tools

Adobe Creative Cloud

Framer CMS

Microsoft Copilot

Job description

Build awareness, tell compelling technology stories, and generate new business through events, content, and demand generation.

Universal Systems is hiring a Marketing Manager to run the day-to-day execution of our marketing program. We're looking for a strong generalist with at least 5 years of experience in B2B marketing who can build a practical plan, keep an editorial calendar moving, write compelling content, and bring campaigns and events to life.

Our program is organized around three areas: Events, Content, and Demand Generation. You'll connect those activities into a consistent marketing effort that helps more businesses discover Universal Systems, understand what we do, and start a conversation with our sales team. Owning the marketing plan and editorial calendar is a central part of this role, including coordinating contributors, managing approvals, meeting deadlines, and making sure work gets published and promoted.

You'll report to the Director of Business Development and work closely with our CMO, who provides marketing strategy and direction, along with creative, design, and web support. This is a hands-on role in a lean team. You'll personally produce much of the content and execute campaigns, using AI tools thoughtfully to improve your process and output.

For someone curious about technology, Universal Systems offers a broad range of stories to explore. Our work spans hardware and devices, managed IT, infrastructure, security, and technology leadership across a variety of industries. You'll work with our technical teams, customers, and partners to understand that work and explain why it matters.

Department: Marketing

Reports to: Director of Business Development

Location: On-site at our Salt Lake City headquarters

Employment type: Full-time

Compensation: $70,000–$80,000 per year, depending on experience

Travel: Occasional travel for trade shows and events. Most events and activities are local to the Salt Lake City area.

What you'll own

Marketing planning and the editorial calendar

Translate business priorities and marketing direction into an actionable plan across events, content, email, and digital channels.

Own the editorial calendar, including topics, audiences, formats, contributors, deadlines, approvals, publication, and distribution.

Keep projects moving by gathering input from colleagues, identifying dependencies, and following through on commitments.

Coordinate activities and approved budgets with the Director of Business Development and CMO.

Work with sales to align campaigns with customer needs and ensure leads have a clear path to follow-up.

Events

Research and coordinate sponsorships and activations at relevant trade shows and industry events, with a focus on meaningful business conversations and lead generation.

Plan and execute webinars, local customer lunch-and-learns, and USI's two annual customer events.

Manage event logistics, partner coordination, invitations, promotional materials, registration, and communications.

Coordinate lead capture and post-event follow-up with sales, and evaluate results to improve future events.

Content and email

Write, edit, and publish a steady stream of website content, including news, insights, case studies, and other resources.

Interview customers, technical colleagues, and partners to turn their knowledge and experiences into useful, credible stories.

Develop additional content formats, including insight reports and webinar materials, as the program grows.

Own email marketing and campaigns, including planning, copy, production, audience segmentation, testing, scheduling, and reporting.

Adapt and distribute content across email, social media, and other relevant channels.

Use established brand assets and Adobe tools to produce everyday marketing materials, working with the COO on more involved creative, design, and web needs.

Demand generation and measurement

Manage day-to-day SEO activity, connecting search opportunities to useful content, website improvements, and business priorities.

Use Google Analytics, Google Search Console, email reporting, and campaign data to understand what attracts and engages prospective customers.

Combine performance data with feedback from sales, customers, and events to recommend practical improvements.

Track awareness, relevant website traffic, engagement, and incoming leads, and communicate what is working and what should change.

Identify opportunities to test additional digital channels as priorities, budget, and capacity allow. Hands-on paid advertising experience is a plus.

What you'll bring

Typically at least 5 years of relevant marketing experience, including hands-on B2B marketing experience.

Broad experience across multiple channels, with the ability to connect content, email, events, and digital activity into a coherent program.

Strong writing and editing skills, with the ability to explain technical subjects clearly and connect them to customer needs.

Demonstrated experience creating and maintaining marketing plans and editorial calendars, with consistent follow-through from idea to publication.

Experience organizing events, webinars, or customer programs and coordinating the details needed to deliver them successfully.

Practical knowledge of SEO and experience using Google Analytics and Google Search Console to inform decisions.

Experience building and managing email campaigns in MailerLite or a comparable platform.

Working proficiency with Adobe Creative Cloud tools for everyday marketing production.

Experience integrating AI tools such as ChatGPT, Claude, or Microsoft Copilot into your workflow, while taking responsibility for accuracy, quality, and the final result.

A genuine interest in technology and a willingness to learn from subject‑matter experts, ask good questions, and build relationships.

The ability to manage competing priorities and produce work independently in a small team.

Nice to have

Previous marketing experience at a value-added reseller (VAR) or managed service provider (MSP). This is a strong preference.

Hands‑on experience setting up and optimizing paid search, paid social, or display campaigns.

Experience publishing and updating content in Framer or comparable CMS.

Experience managing contractors, agencies, or vendors, including clear briefs, deadlines, budgets, and quality review.

What success looks like

You’ll maintain a reliable editorial calendar, deliver well-organized events, and keep campaigns moving from planning through execution and follow-up. Over time, your work should increase awareness of Universal Systems, strengthen engagement with customers and prospects, and generate more relevant incoming leads. You’ll also help the team understand which activities deserve more investment and which need to change.

Benefits and life at USI

Universal Systems is a family-owned technology company founded in Salt Lake City in 1989. We bring hardware, infrastructure, and IT services together to help businesses get more from their technology. You’ll have access to colleagues with deep technical knowledge, established customer relationships, and a wide range of projects to draw from.

• Health and dental insurance
• 401(k) with matching
• Paid time off
• Professional development assistance, including training and education stipends
• Our team traditions include summer BBQ Fridays, Burrito Wednesdays, Commander nights, and annual summer and holiday parties.

Hardware, infrastructure, and IT, built to work as one universal system.