B2B Tech Marketing Lead: Content, Campaigns & Demand Gen

Sonex-Digital; New York (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Sonex-Digital is seeking a Marketing Manager to own how we show up in the world — from our website and content to campaigns that bring the right clients to our team. You’ll work directly with leadership and engineering, turning shipped work into stories that resonate with founders and decision-makers.

This hands-on role requires turning technical, senior engineering work into clear, compelling demand. You’ll own outcomes without a big playbook and measure what works to double down on success.

Qualifications

• 4+ years in B2B marketing, ideally for a software, agency, or technology company.
• Proven track record running content and demand-generation that produced measurable pipeline.
• Strong writing and editing skills — you can make technical work clear and persuasive.
• Hands-on with analytics (GA4 or similar) and comfortable making decisions from data.
• Experience with SEO, email marketing, and at least one paid channel.
• Self-directed and organized — able to own outcomes without a big team behind you.

Responsibilities

• Own the marketing strategy end-to-end: positioning, channels, and the quarterly plan.
• Run content and SEO across the blog, case studies, and landing pages.
• Plan and execute campaigns — email, social, and paid — and report on what moves pipeline.
• Partner with engineering and leadership to turn shipped work into case studies and proof.
• Manage the brand voice and keep it consistent across every touchpoint.

Skills

B2B marketing

Content marketing

Demand generation

Analytics GA4

SEO

Email marketing

Paid advertising

Strong writing

Tools

GA4

Job description

Sonex-Digital is seeking a Marketing Manager to own how we show up in the world — from our website and content to campaigns that bring the right clients to our team. You’ll work directly with leadership and engineering, turning shipped work into stories that resonate with founders and decision-makers.

This hands-on role requires turning technical, senior engineering work into clear, compelling demand. You’ll own outcomes without a big playbook and measure what works to double down on success.