Growth-Driven B2B Marketing Manager

PAR Systems company; Shoreview (MN); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Global team culture

Project exposure

Training & development

Competitive benefits

Job summary

PAR Systems seeks a Marketing Manager to lead integrated campaigns, content, events and brand initiatives in a B2B context. You will connect strategy to execution across campaigns, content, events and customer experiences, affecting demand generation and pipeline growth.

The role blends strategic planning with hands-on implementation, translating complex technologies into customer-focused messaging while collaborating with sales, engineering and business leaders to improve marketing performance.

Qualifications

• Bachelor's degree required in marketing, communications, business, engineering, or related field.
• 5+ years in B2B marketing, integrated marketing, content marketing, demand generation, events, or related roles.
• Ability to translate complex technical concepts into customer-focused messaging.
• Experience balancing strategic planning with hands-on execution across multiple marketing disciplines.
• Strong project management skills with multiple priorities and deadlines in a fast-paced environment.
• Experience with DAM, analytics, CMS, and digital marketing platforms.
• Strong writing, editing, communication, and presentation skills.
• Experience coordinating trade shows, events, or customer-facing marketing activities.
• Collaborative mindset and passion for innovation.
• US Person preferred.

Responsibilities

• Drive growth through integrated marketing campaigns, content, events and brand initiatives.
• Bridge strategy to execution across campaigns, content, events and customer experiences.
• Collaborate with sales, engineering and business leaders to improve marketing performance.

Skills

B2B marketing

Content marketing

Demand generation

Event management

Strategic planning

Project management

Writing & editing

Communication & presentation

Collaboration

Innovation mindset

Trade show coordination

Education

Bachelor's degree in Marketing/Communications/Business/Engineering

Tools

DAM

Analytics

CMS

Digital marketing platforms

Job description

PAR Systems seeks a Marketing Manager to lead integrated campaigns, content, events and brand initiatives in a B2B context. You will connect strategy to execution across campaigns, content, events and customer experiences, affecting demand generation and pipeline growth.

The role blends strategic planning with hands-on implementation, translating complex technologies into customer-focused messaging while collaborating with sales, engineering and business leaders to improve marketing performance.