B2B Growth & Content Marketing Lead

Bigblue; Paris (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Bigblue is seeking a marketing leader to own end-to-end content strategy and ABM initiatives in a fast-paced B2B environment. You will shape a content roadmap across stories, newsletters, landing pages, and high-impact video content, while driving social campaigns that generate inbound demand and brand awareness.

You will collaborate across Sales, Product, and Design to deliver scalable campaigns, optimise landing pages for high conversion, and elevate the employer brand to attract top talent.

Qualifications

• 3+ years of hands-on B2B marketing experience in a startup or scaleup.
• Proven track record of owning a marketing channel or initiative—from strategy to execution and measurable results.
• Portfolio of high-quality content, copy, or video projects showing storytelling and impact.
• Experience with paid and organic social, newsletters, and campaign optimization.

Responsibilities

• Own the company’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
• Lead Social Media: Manage and grow presence on paid and organic channels, driving inbound product demand and brand awareness.
• Project manage ABM initiatives: Coordinate cross-functional projects for ABM and demand capture for merchants ready to switch logistics.
• Landing Page Development: Collaborate with designers and product teams to create and optimize pages that convert high-intent prospects.
• Employer Brand: Partner with People teams to elevate employer brand to attract top talent.
• Performance & Analytics: track results and optimize content and campaigns for ROI.

Skills

B2B marketing

End-to-end ownership

Content storytelling

Channel experience

Commercial judgment

Strategic prioritisation

Scalable campaigns

Cross-functional influence

Autonomy in ambiguity

English & French communication

Job description

Bigblue is seeking a marketing leader to own end-to-end content strategy and ABM initiatives in a fast-paced B2B environment. You will shape a content roadmap across stories, newsletters, landing pages, and high-impact video content, while driving social campaigns that generate inbound demand and brand awareness.

You will collaborate across Sales, Product, and Design to deliver scalable campaigns, optimise landing pages for high conversion, and elevate the employer brand to attract top talent.