B2B Marketing Lead: Demand Gen & Digital Strategy

UltraSource LLC; Kansas City (MO); Vor Ort; USD 120.000 - 140.000; Vollzeit

Zusammenfassung

UltraSource LLC in Kansas City, MO is seeking a Marketing Manager to drive strategy and execution for capital equipment and industrial solutions. You will lead a cross-functional marketing team across digital, content, events, and brand initiatives to generate demand and support sales.

The role demands a data-driven leader with 7+ years of experience, strong analytical capabilities, and expertise in enterprise marketing platforms including CRM, ERP, and marketing automation.

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience leading marketing teams and coordinating cross-functional resources.
• Experience marketing capital equipment, industrial products, services, or complex B2B solutions.
• Experience developing and executing integrated marketing campaigns across digital and traditional channels.
• Strong experience with enterprise-level digital platforms including websites, e-commerce, SEO, email, social media, content marketing, and digital advertising.
• Experience with CRM, ERP, marketing automation, web analytics, and performance reporting.
• Experience planning and managing trade shows and industry events.
• Strong analytical skills and ability to use data to improve marketing performance.
• Strong project management skills with disciplined priorities and deadlines.
• Ability to translate technical product capabilities into customer benefits and value propositions.
• Excellent written and verbal communication skills.
• Prefer experience with Microsoft Dynamics 365, Power BI, and related platforms.
• Prefer experience with e-commerce or B2B digital commerce.

Aufgaben

• Develop and execute an integrated marketing strategy aligned with growth objectives and sales priorities.
• Build programs that generate awareness, engagement, qualified leads, and sales opportunities.
• Collaborate with sales and leaders to target campaigns by market, segment, and product line.
• Lead website and digital commerce growth, SEO, paid search, email marketing, social media, and content marketing.
• Improve online product discovery, conversion, and lead generation with marketing automation and AI tools.
• Measure performance with CRM, web analytics, and BI tools; drive data-driven decisions.
• Develop repeatable processes for campaign planning, execution, testing, and optimization.
• Ensure consistent brand positioning, messaging, and visuals across materials.
• Plan and execute trade shows, events, sponsorships, and vendor coordination.
• Partner with sales to improve lead management and marketing-to-sales processes.

Kenntnisse

years of marketing leadership

analytical skills

communication

travel willingness

Ausbildung

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Dynamics 365

Power BI

CRM

Marketing automation

Jobbeschreibung

UltraSource LLC in Kansas City, MO is seeking a Marketing Manager to drive strategy and execution for capital equipment and industrial solutions. You will lead a cross-functional marketing team across digital, content, events, and brand initiatives to generate demand and support sales.

The role demands a data-driven leader with 7+ years of experience, strong analytical capabilities, and expertise in enterprise marketing platforms including CRM, ERP, and marketing automation.