B2B Marketing Manager — ABM & Demand Growth

Socket.dev; Cerritos (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Steep learning curve

Regular team socials

Employee recognition

Global team collaboration

Job summary

inforcer in California is seeking a Marketing Manager to build, operationalize, and optimize programs that drive pipeline and revenue. You’ll lead B2B marketing efforts within the MSP space, partner with RevOps and Sales, and manage campaigns across email, digital, content, events, and plays.

The role emphasizes data-driven decision making, multi-initiative leadership, and a fast-paced, autonomous team environment with opportunities for real impact and growth.

Qualifications

• 5+ years of marketing experience in a generalist or demand-focused role ideally in the MSP space.
• Proven experience working closely with Sales and RevOps teams.
• Strong understanding of full-funnel marketing, from first touch to closed-won.
• Experience building and executing lead nurture programs and sales enablement workflows.
• Comfortable managing multiple initiatives simultaneously without losing attention to detail.
• Data-driven mindset with the ability to translate activity into business impact.
• Clear communicator who can work cross-functionally and keep stakeholders aligned.

Responsibilities

• Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions.
• Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems.
• Work directly with Sales to drive adoption, compliance, and feedback on enablement programs.
• Help improve speed-to-lead, follow-up consistency, and funnel conversion rate.
• Partner hand-in-hand with Sales to plan, execute, and measure ABM programs.
• Support account selection, messaging alignment, outreach coordination, and campaign execution.
• Track engagement, influence, and pipeline impact for target accounts.
• Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays.
• Coordinate timelines, assets, messaging and execution across teams and vendors.
• Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals.
• Build and manage lead nurture programs that move prospects from awareness to consideration to conversion.
• Segment audiences and tailor messaging by persona, intent, and funnel stage.
• Continuously test and improve nurture performance using engagement and conversion data.

Skills

ABM

CRM automation

Lead nurturing

Sales enablement

Demand generation

Marketing analytics

Tools

CRM platforms

Marketing automation

Job description

inforcer in California is seeking a Marketing Manager to build, operationalize, and optimize programs that drive pipeline and revenue. You’ll lead B2B marketing efforts within the MSP space, partner with RevOps and Sales, and manage campaigns across email, digital, content, events, and plays.

The role emphasizes data-driven decision making, multi-initiative leadership, and a fast-paced, autonomous team environment with opportunities for real impact and growth.