B2B Marketing Manager – MSP Growth & Pipeline Lead

Inforcer; Cerritos (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Inforcer is seeking a talented Marketing Manager to join our team, focusing on B2B marketing for the MSP space. You’ll build and optimize programs that drive pipeline and revenue, support event coordination, and marketing administration in a fast-growing startup environment.

You will collaborate with Sales and RevOps to implement cadences, automate workflows, and measure ABM programs, ensuring on-brand campaigns that move leads through the funnel.

Qualifications

• 5+ years of marketing experience in a generalist or demand-focused role.
• Proven experience working closely with Sales and RevOps teams.
• Strong understanding of full-funnel marketing, from first touch to closed-won.
• Experience building and executing lead nurture programs and sales enablement workflows.
• Comfortable managing multiple initiatives simultaneously without losing attention to detail.
• Data-driven mindset with the ability to translate activity into business impact.
• Clear communicator who can work cross-functionally and keep stakeholders aligned.

Responsibilities

• Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions.
• Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems.
• Work directly with Sales to drive adoption, compliance, and feedback on enablement programs.
• Help improve speed-to-lead, follow-up consistency, and funnel conversion rate.
• Partner hand-in-hand with Sales to plan, execute, and measure ABM programs.
• Support account selection, messaging alignment, outreach coordination, and campaign execution.
• Track engagement, influence, and pipeline impact for target accounts.
• Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays.
• Coordinate timelines, assets, messaging, and execution across teams and vendors.
• Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals.
• Build and manage lead nurture programs that move prospects from awareness to consideration to conversion.
• Segment audiences and tailor messaging by persona, intent, and funnel stage.
• Continuously test and improve nurture performance using engagement and conversion data.

Skills

Marketing strategy

Sales collaboration

Full-funnel marketing

Lead nurture programs

Project management

Data-driven

Cross-functional communication

Job description

Inforcer is seeking a talented Marketing Manager to join our team, focusing on B2B marketing for the MSP space. You’ll build and optimize programs that drive pipeline and revenue, support event coordination, and marketing administration in a fast-growing startup environment.

You will collaborate with Sales and RevOps to implement cadences, automate workflows, and measure ABM programs, ensuring on-brand campaigns that move leads through the funnel.