B2B Marketing Lead: Renewables Demand Gen

Solect Energy; Hopkinton (MA); On-site; USD 80,000 - 108,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) retirement plan with company"

Paid time off

Job summary

Pattern Energy is seeking an experienced B2B marketing professional to join the marketing operations team. You will lead demand generation campaigns, manage prospect data in Salesforce, and create compelling content across channels to support growth and customer engagement.

The role requires strong writing, analytics, and cross-functional collaboration with sales and external partners. A bachelor’s in marketing or related fields is preferred, plus 3+ years in B2B marketing and CRM experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience.
• Minimum of three years in B2B marketing, sales, or marketing operations.
• Experience with CRM and marketing technology to target audiences, run campaigns, and measure performance.

Responsibilities

• Plan and optimize integrated B2B marketing campaigns across channels to generate qualified leads.
• Develop and maintain high-quality prospect data in Salesforce.
• Create compelling B2B content and manage distribution across email, social, and websites.

Skills

B2B marketing

Writing

Communication

Project management

Analytical skills

Attention to detail

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce

Google Analytics

LinkedIn Campaign Manager

Social media management platforms

Job description

Pattern Energy is seeking an experienced B2B marketing professional to join the marketing operations team. You will lead demand generation campaigns, manage prospect data in Salesforce, and create compelling content across channels to support growth and customer engagement.

The role requires strong writing, analytics, and cross-functional collaboration with sales and external partners. A bachelor’s in marketing or related fields is preferred, plus 3+ years in B2B marketing and CRM experience.