B2B Energy Event Marketing Lead

Voltage Energy; Chapel Hill (NC); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Voltage Energy is seeking an Event Marketing Specialist to enhance its B2B marketing efforts through effective event management and demand generation strategies. This role will involve overseeing the event calendar, managing logistics for trade shows and customer events, and driving pipelines with innovative marketing campaigns. The ideal candidate will have 3-5 years of experience in B2B event marketing, particularly in the energy sector, and will be adept in CRM and email marketing platforms. This position requires occasional travel up to 25%.

Qualifications

• 3-5 years in B2B event marketing or field marketing roles.
• Experience running large-scale trade shows and customer events.
• Proficiency in managing logistics and coordinating events.
• Ability to work effectively across Sales and Engineering teams.

Responsibilities

• Own the annual event calendar and budget.
• Develop and execute marketing plans for events.
• Lead onsite operations and manage post-event activities.
• Coordinate targeted outreach and execute nurture campaigns.
• Track and report on full-funnel KPIs.

Skills

B2B event marketing

Field marketing

Email marketing

CRM systems (Salesforce)

Negotiating contracts

Tools

HubSpot

Mailchimp

Marketo

Job description

Voltage Energy is seeking an Event Marketing Specialist to enhance its B2B marketing efforts through effective event management and demand generation strategies. This role will involve overseeing the event calendar, managing logistics for trade shows and customer events, and driving pipelines with innovative marketing campaigns. The ideal candidate will have 3-5 years of experience in B2B event marketing, particularly in the energy sector, and will be adept in CRM and email marketing platforms. This position requires occasional travel up to 25%.