B2B Marketing Lead: Multi-Channel Campaigns & Events

Yusen Logistics Americas Inc.; Secaucus (NJ); On-site; USD 69,000 - 115,000; Full time

Benefits offered by this job

Medical, Dental, and Vision

401k with company match

Standard 10 days PTO

Bonus plan

7 Paid Holidays

OT pay if applicable

Flexible Spending Accounts, Life and A

Debt?

Job summary

Yusen Logistics Americas Inc. seeks an integrated marketing leader to plan and execute multi-channel campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

The role collaborates with Sales and business leaders to develop targeted programs via email, digital channels, events and LinkedIn, aligning marketing with growth priorities across industries.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field, or equivalent experience.
• 5-7 years of B2B marketing experience.
• Experience planning and executing multi-channel marketing campaigns.
• Strong direct email and digital marketing experience.
• Experience working with CRM data, audience segmentation and targeted campaigns.
• Experience partnering with Sales or Business Development teams.
• Experience with trade shows, conferences or customer events.
• Strong project management, writing and communication skills.
• Ability to work independently, manage multiple priorities and deadlines.

Responsibilities

• Plan and execute integrated marketing campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.
• Manage direct email marketing, including campaign planning, scheduling, development, deployment and performance reporting.
• Work with CRM Administration and Sales Operations to define target audiences and obtain customer and prospect lists for marketing campaigns.
• Develop targeted campaigns by industry, service, customer segment, geography, trade lane and business need.
• Manage the U.S. marketing calendar across campaigns, email, digital marketing and events.
• Lead marketing activities for industry events, including pre-event promotion, customer invitations, Sales coordination and post-event follow-up.
• Coordinate website, LinkedIn, digital advertising, webinars and other channels as part of integrated campaigns.
• Partner with the Content & Creative Marketing Manager to develop campaign messaging, content and creative materials.
• Track campaign performance and use results to improve customer engagement and future marketing programs.
• Manage multiple projects and deadlines while ensuring marketing activities follow Yusen Logistics brand standards.

Skills

B2B marketing

Multi-channel campaigns

Email marketing

CRM data & segmentation

Sales collaboration

Event & tradeshow

Project management

Communication skills

Education

Bachelor's degree or equivalent

Tools

Constant Contact

PowerPoint

Excel

CRM-based marketing

SharePoint

Job description

Yusen Logistics Americas Inc. seeks an integrated marketing leader to plan and execute multi-channel campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

The role collaborates with Sales and business leaders to develop targeted programs via email, digital channels, events and LinkedIn, aligning marketing with growth priorities across industries.