Integrated B2B Marketing Campaign Lead

Yusen Logistics Americas Inc.; Torrance (CA); On-site; USD 69,000 - 115,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

10 days PTO

Bonus plan

7 paid holidays

OT pay if applicable

Flexible Spending Accounts

Commuter Benefits

Life and AD&D

Job summary

Yusen Logistics (Americas) Inc. is seeking an experienced Integrated Marketing Manager to develop and execute programs that grow our three U.S. business areas: Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

You will collaborate with the Director of Marketing, Sales and leaders to turn priorities into targeted campaigns across email, digital marketing, events, LinkedIn and our website, driving multi-industry engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field or equivalent experience.
• 5-7 years of B2B marketing experience.
• Experience planning and executing multi-channel marketing campaigns.
• Strong direct email and digital marketing experience.
• Experience working with CRM data, audience segmentation and targeted marketing campaigns.
• Experience partnering with Sales or Business Development teams.
• Experience with trade shows, conferences or customer events.
• Strong project management, writing and communication skills.
• Ability to work independently, take ownership of projects and manage multiple priorities and deadlines.

Responsibilities

• Plan and execute integrated marketing campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.
• Manage direct email marketing, including campaign planning, scheduling, development, deployment and performance reporting.
• Work with CRM Administration and Sales Operations to define target audiences and obtain customer and prospect lists for marketing campaigns.
• Develop targeted campaigns by industry, service, customer segment, geography, trade lane and business need.
• Manage the U.S. marketing calendar across campaigns, email, digital marketing and events.
• Lead marketing activities for industry events, including pre-event promotion, customer invitations, Sales coordination and post-event follow-up.
• Coordinate website, LinkedIn, digital advertising, webinars and other channels as part of integrated campaigns.
• Partner with the Content & Creative Marketing Manager to develop campaign messaging, content and creative materials.
• Track campaign performance and use results to improve customer engagement and future marketing programs.
• Manage multiple projects and deadlines while ensuring marketing activities follow Yusen Logistics brand standards.

Skills

B2B marketing

Campaign planning

CRM data

Audience segmentation

Sales collaboration

Event marketing

Project management

Writing

Communication skills

Independent work

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Constant Contact

PowerPoint

Excel

CRM tooling

Marketing analytics tools

Job description

Yusen Logistics (Americas) Inc. is seeking an experienced Integrated Marketing Manager to develop and execute programs that grow our three U.S. business areas: Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

You will collaborate with the Director of Marketing, Sales and leaders to turn priorities into targeted campaigns across email, digital marketing, events, LinkedIn and our website, driving multi-industry engagement.