Integrated Marketing Manager

Yusen Logistics Americas Inc.; Elk Grove Village (IL); On-site; USD 69,000 - 115,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401k with company match

Paid time off (PTO)

Job summary

Yusen Logistics (Americas) Inc. seeks an hands-on Integrated Marketing Manager to develop and execute marketing programs that drive growth across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

You will partner with Sales, use CRM data for audience targeting, and lead multi-channel campaigns via email, digital, events and web channels, delivering measurable results and cost-effective programs.

Qualifications

• Bachelor's degree or equivalent experience in Marketing/Business/Communications.
• 5-7 years of B2B marketing experience.
• Experience planning and executing multi-channel marketing campaigns.
• Strong direct email and digital marketing experience.
• Experience with CRM data, audience segmentation and targeted marketing campaigns.
• Experience partnering with Sales or Business Development teams.
• Experience with trade shows, conferences or customer events.
• Strong project management, writing and communication skills.
• Ability to work independently and manage multiple priorities and deadlines.

Responsibilities

• Plan and execute integrated marketing campaigns across multiple business areas (Contract Logistics, Supply Chain Solutions, International Freight Forwarding).
• Manage direct email marketing, including planning, development, deployment and reporting.
• Define target audiences with CRM data and obtain lists for campaigns.
• Develop campaigns by industry, service, customer segment, geography and business need.
• Coordinate the marketing calendar across campaigns, emails, digital, and events.
• Lead events including pre-event promotion, invitations, and post-event follow-up.
• Coordinate website, LinkedIn, digital advertising, webinars and other channels as part of campaigns.
• Collaborate with Content & Creative Marketing Manager on messaging and materials.
• Track campaign performance and improve future programs.
• Manage multiple projects and deadlines while adhering to brand standards.

Skills

B2B marketing experience

Multi-channel campaigns

Direct email & digital marketing

CRM data & audience segmentation

Sales collaboration

Trade shows & events

Project management & communication

Independent ownership of projects

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

Constant Contact

PowerPoint

Excel

CRM-based marketing programs

Marketing analytics & reporting

Job description

Integrated Marketing Manager

Job Locations: US-NJ-Secaucus | US-IL-Elk Grove Village | US-CA-Torrance

Contract Type: Regular Full-Time

Salary Range: $68,956-$114,544

Position Summary

Yusen Logistics (Americas) Inc. is seeking a hands‑on Integrated Marketing Manager to develop and execute marketing programs that support business growth across our three U.S. business areas: Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

Working closely with the Director of Marketing, Sales and business leaders, this role will turn business priorities into targeted, multi-channel campaigns across direct email, digital marketing, events, LinkedIn and our website. You will have the opportunity to work across multiple industries and services, helping connect Yusen Logistics' capabilities with the needs of customers and prospects.

We are looking for an experienced B2B marketer who is creative, organized and results-focused and enjoys taking programs from ideas through execution and measurement.

Responsibilities

• Plan and execute integrated marketing campaigns across Contract Logistics, Supply Chain Solutions and International Freight Forwarding.
• Manage direct email marketing, including campaign planning, scheduling, development, deployment and performance reporting.
• Work with CRM Administration and Sales Operations to define target audiences and obtain customer and prospect lists for marketing campaigns.
• Develop targeted campaigns by industry, service, customer segment, geography, trade lane and business need.
• Manage the U.S. marketing calendar across campaigns, email, digital marketing and events.
• Lead marketing activities for industry events, including pre-event promotion, customer invitations, Sales coordination and post-event follow-up.
• Coordinate website, LinkedIn, digital advertising, webinars and other channels as part of integrated campaigns.
• Partner with the Content & Creative Marketing Manager to develop campaign messaging, content and creative materials.
• Track campaign performance and use results to improve customer engagement and future marketing programs.
• Manage multiple projects and deadlines while ensuring marketing activities follow Yusen Logistics brand standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field, or equivalent relevant experience.
• 5-7 years of B2B marketing experience.
• Experience planning and executing multi-channel marketing campaigns.
• Strong direct email and digital marketing experience.
• Experience working with CRM data, audience segmentation and targeted marketing campaigns.
• Experience partnering with Sales or Business Development teams.
• Experience with trade shows, conferences or customer events.
• Strong project management, writing and communication skills.
• Ability to work independently, take ownership of projects and manage multiple priorities and deadlines.

Required Skills

• Email marketing platforms, such as Constant Contact
• Microsoft PowerPoint and Excel
• CRM-based marketing programs
• Marketing analytics and reporting

SharePoint knowledge is a plus.

Experience in logistics, supply chain, transportation or another B2B industry is preferred.

The above statements are intended to describe the general nature of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required.

Benefits

• Medical, Dental, and Vision beginning the 1st of the month following start date
• 401k with a company match
• Standard 10 days PTO
• Eligible for bonus plan
• 7 Paid Holidays
• Eligble for OT pay if applicable
• Flexible Spending Accounts, Life and Accidental Death & Dismemberment Insurance, Short & Long Term Disability, Tuition Assistance Program, Commuter Benefits, vacation, and much more

Any and all benefits offered are subject to the eligibility requirements, terms, and provisions set forth in the respective policies and plan documents, which you may request from Human Resources.

About Yusen Logistics (Americas)

Yusen Logistics is working to become the world's preferred supply chain logistics company. Our complete offer is designed to forge better connections between businesses, customers and communities - through innovative supply chain management, freight forwarding, warehousing and distribution services. As a company we're dedicated to a culture of continuous improvement, ensuring everyone who works with us is committed, connected and creative in making us the world's preferred choice.

www.yusen-logistics.com/

Yusen Logistics (Americas) Inc. values each individual employee and is committed to a diverse and inclusive workforce by providing equal employment opportunities for all applicants without regard to race, religion, color, sex, national origin, citizenship status, uniform service member status, age, disability, sexual and gender orientation, genetic information, or any other protected status in accordance with all applicable federal, state and local laws.

Los Angeles County Only: Yusen Logistics (Americas) Inc. will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Yusen Logistics (Americas) Inc. is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting the Civil Right's Department Fair Chance Act webpage.