B2B Integrated Marketing Lead

Yusen Logistics; Elk Grove Township (IL); On-site; USD 69,000 - 115,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

10 days PTO

Bonus plan

7 paid holidays

OT pay

Flexible Spending Accounts

Job summary

Yusen Logistics (Americas) Inc. is seeking a hands-on Integrated Marketing Manager to develop and execute marketing programs across our three U.S. business areas: Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

In partnership with the Director of Marketing and business leaders, you will turn priorities into targeted, multi-channel campaigns—email, digital, events, LinkedIn and our website—and measure impact to drive growth.

Qualifications

• Bachelor's degree or equivalent experience in marketing/related field.
• 5–7 years of B2B marketing experience.
• Experience planning multi-channel campaigns (email, digital, events).
• Strong direct email and digital marketing experience.
• Experience with CRM data, audience segmentation, and targeted campaigns.
• Experience partnering with Sales/Business Development teams.
• Experience with trade shows, conferences or customer events.
• Strong project management, writing and communication skills.

Responsibilities

• Plan and execute integrated marketing campaigns across multiple services.
• Manage direct email marketing, including planning, scheduling, deployment and reporting.
• Collaborate with CRM and Sales Operations to define audiences and lists.
• Develop targeted campaigns by industry, service, geography and need.
• Manage US marketing calendar across campaigns, email, digital and events.
• Lead marketing activities for industry events and post-event follow-up.
• Coordinate website, LinkedIn, digital ads, webinars and other channels.
• Create campaign messaging with Content & Creative Marketing.
• Track performance and optimize future programs.
• Manage multiple projects and deadlines while adhering to brand standards.

Skills

B2B marketing

Email marketing

CRM data & segmentation

Campaign planning

Cross-functional collaboration

Marketing analytics

Content & messaging

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Constant Contact

PowerPoint

Excel

CRM systems

SharePoint

Job description

Yusen Logistics (Americas) Inc. is seeking a hands-on Integrated Marketing Manager to develop and execute marketing programs across our three U.S. business areas: Contract Logistics, Supply Chain Solutions and International Freight Forwarding.

In partnership with the Director of Marketing and business leaders, you will turn priorities into targeted, multi-channel campaigns—email, digital, events, LinkedIn and our website—and measure impact to drive growth.