B2B Growth Marketing Lead — Hybrid & Flexible PTO

Manychat; New York (NY); Hybrid; USD 140,000 - 167,000; Full time

Benefits offered by this job

Professional development

Medical/dental/vision coverage

Hybrid work model

Work from anywhere

Free meals in-office

Annual offsites

AI tools access

Job summary

Manychat, NYC-based, seeks a hands-on B2B marketing leader to architect and launch the brand for a new offering. You’ll own positioning, packaging and demand generation to build a scalable pipeline.

You’ll partner with Sales and Product, test ideas quickly, and scale a small marketing team as the company grows. The role blends strategy with execution in a fast-paced, creative environment.

Qualifications

• Proven track record building and scaling B2B marketing functions.
• Hands‑on experience across ABM, paid ads and demand generation, events and creative activations, content management, lifecycle marketing, and product marketing/positioning.
• Comfort operating independently early on, with ambition to build and lead a team over time.

Responsibilities

• Build brand foundations for a new B2B offering: positioning, packaging, messaging, and visual identity.
• Build and run demand generation campaigns and programs that drive pipeline from leads to opportunities to closed deals.
• Identify and activate prospects within the existing product ecosystem, and own lifecycle and email engagement.
• Arm SDRs and AEs with what they need to win
• Start by leveraging existing marketing resources, as you scale up and build a dedicated marketing team.

Skills

B2B marketing

ABM

Paid ads

Demand generation

Events

Creative activations

Content management

Lifecycle marketing

Product marketing

Storytelling

Independent leadership

Job description

Manychat, NYC-based, seeks a hands-on B2B marketing leader to architect and launch the brand for a new offering. You’ll own positioning, packaging and demand generation to build a scalable pipeline.

You’ll partner with Sales and Product, test ideas quickly, and scale a small marketing team as the company grows. The role blends strategy with execution in a fast-paced, creative environment.